On Dec. 5 the second annual North Coast Wine Industry Expo will take place at the Sonoma County Fairgrounds from 9 a.m. to 4 p.m. Driven by the success of the inaugural event in 2012, the trade show and conference has expanded from 180 to nearly 300 exhibitors this year.
The latest products and services will be displayed on the trade show floor and attendees also have the option to attend four different conference sessions.
"This is a business event that anyone involved in the North Coast wine and grape industry should attend," says George Christie, president of Wine Industry Network (WIN), which is presenting the expo. "The quality of the companies exhibiting this year are as good as you will find at any trade show in North America, and they'll all be here, right in our own backyard."
Many exhibitors who participated in last year's event felt that the expo was much more beneficial to their business than shows that they've attended at other, larger venues.
Steve Rosenblatt from Sonoma Coast Stone, a manufacturer of high-quality concrete wine tanks, was impressed by the ability to showcase his company's wares -- and by the access to the local industry.
"Our tanks are big; we're talking about four thousand pounds. They're hard to move," Mr. Rosenblatt said. "When we heard about the North Coast (Expo) show, I thought, 'fabulous! This is a good opportunity to show people what we can do.' We put four booths together right behind the registration desk. It was great exposure. We're dead center, right when you walk in the door."
Vanessa Topper, an exhibitor and owner of Top Nest Designs, a company specializing in industry related promotional products, prefers the accessibility of the Sonoma County venue, as well as the overall atmosphere of this particular show. "The big bonus is that the expo is right here in wine country," Ms. Topper said. "It's easy for people to attend without having to miss an entire day at the winery."
Four educational sessions, focused on wine production, viticulture, finance, and sales and marketing will also be available for attendees. "We have some of the most successful people in the industry presenting this year," said Mr. Christie. "Collectively, you're talking about decades, and in some cases, generations, of experience."
The first session of the day, Branding Your Vineyard, will focus specifically on vineyard marketing. Vineyard owners and grape brokers will discuss the benefits that accompany a well-known property and will explore a variety of tactics designed to build a quality reputation and vineyard identity.
The North Coast 2014 Financial Forecast brings together industry experts and financial thought leaders to weigh in on economic trends and how to prepare for and/or capitalize on the opportunities that lie ahead.
The production session, Trending Technology in the Cellar, features a distinguished panel of winemakers who will explore the latest developments in the production process and discuss the challenges and solutions found in utilizing these advancements.
An information-packed Sales & Marketing session, Driving Tasting Room Traffic, is guaranteed to bring valuable information to any winery that wishes to increase the number of visitors to their retail experience.
"We have the industry's best suppliers exhibiting and for the educational sessions, we've assembled some of the most experienced and successful people in the region willing to share what they've learned," said Mr. Christie. "It's the sharing of best practices that makes our industry unique and what continues to propel the North Coast Wine Industry forward." 2013 NCWIE Speakers