[caption id="attachment_84623" align="alignleft" width="315"] Stacey Kelly Egide and Mark Egide[/caption]
NOVATO -- The duo behind the successful natural personal-care line Avalon Natural Products, now Avalon Organics, are enjoying the success of their new venture, Novato-based Andalou Naturals, which makes personal care products derived from fruit stem cells. Topping the charts for sales of such products has prompted the company to set up a larger operations and distribution center in Petaluma.
Sales are set to end 2013 50 percent higher than those of 2012, according to President Mark Egide. Scan data service SPINS, which focuses on natural and organic products sold at about 1,100 retailers, ranked Andalou Naturals sales in the natural skin-care segment for the period ending Oct. 26 No. 1 for the previous four weeks, No. 5 for 24 weeks and No. 6 for 52 weeks.
"There is a lot of buzz around fruit stem cells and anti-aging," Mr. Egide said. "We've won a number of awards. We have done clinical evaluations, so we know it works. We have great packaging and an affordable price. All that resonates with the consumer."
For similar reasons as with natural and organic foods stores, natural personal-care products sales are growing at two to three times the rate for conventional products over health concerns about ingredients such as parabens and sulfates, he said.
[caption id="attachment_84624" align="alignleft" width="315"]
Andalou Naturals makes 66 skin, hair and body care products.[/caption]
Retail pricing for Andalou Naturals products is $13--$25 for skin-care products, $10 for hair care and $10--$14 for body care. The largest sellers of the products are Whole Foods Market and Pharmaca Integrative Pharmacy. Exports are expanding quickly, now reaching 14 countries, according to Mr. Egide.