Silveira auto dealership passes to third generation

HEALDSBURG -- The Silveira automobile dealership has survived six decades in business, including a shakeout of nearly 60 percent of General Motors dealerships nationwide, and is passing to third generation management and ownership.

[caption id="attachment_86987" align="alignright" width="160"] Jim Silveira[/caption]

In addition to the generational ownership transition is a recent $1 million remodel of the dealership showroom at 985 Healdsburg Ave. and gearing up the service center to handle hybrid and electric vehicles.

Jim Silveira, who started working at the dealership in 1966 and became owner in 1974, has started a 15-year transfer of company stock to his son Scott Silveira, vice president and sales manager. Part of the transition includes having GM last year transfer the role of dealer to Scott Silveira, who has been working at the dealership since 1986 and a partner since 1991.

[caption id="attachment_86988" align="alignleft" width="160"] Scott Silveira[/caption]

"We survived the crunch from 2007 to 2010, and in 2011 to 2013 things turned around," said Jim Silveira, 72. "We'll be here for generations to come."

His father moved to Healdsburg in 1951 and started the dealership in 1954. It moved to its current location in 1964.

Revenues from sales and service in 2013 were nearly $40 million. The dealership is the No. 3 GMC dealer in Northern California and No. 6 on the West Coast.

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