New owners tune up Stanroy

[caption id="attachment_88491" align="alignnone" width="500"] Stanroy Music Center new owners Steve Shirrell and Dustin Heald plan to rebuild the store's 66-year reputation with a larger location and inventory. (images credit: Jeff Quackenbush)[/caption]

SANTA ROSA -- Stanroy Music Center, which has been a downtown fixture for instrument repair, sales and training for 66 years, came close to closing recently before a longtime employee and a former one stepped up to keep the name alive and revamp its reputation via expanded inventory and a larger venue.

Thirty-three-year store guitar technician Steve Shirrell, 64, and Dustin Heald, 37,  in August acquired the Stanroy name and inventory from Tupper & Reed, Inc. The company had operated a Berkeley music store until its closing in 2005 after 99 years in business, and earlier it had ran a Walnut Creek store.

"Stanroy is back to hometown ownership for the first time in 33 years," Mr. Heald said.

"If we didn't do this, it would have closed down," he added.

[caption id="attachment_88490" align="alignleft" width="225"] Stanroy Music Center is set to move east on Fourth Street from this location in spring 2014.[/caption]

In May, Stanroy is set to move from 4,600 square feet and little storage and parking at 640 Fourth St. to 850 Fourth with 5,000 square feet of store, shop and lesson space and 1,500 square feet of upstairs storage.

With an impending closure of the store at the end of August, Mr. Shirrell brought in Mr. Heald, who worked there from 2001--2004 before careers in Hollywood and international special-effects makeup and in insurance sales. They struck a deal with remaining Tupper & Reed, Inc., partner Wayne Anderson.

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