Fitness clubs shift to nonprofit wellness center

[caption id="attachment_88935" align="alignnone" width="500"] Classes resumed at Santa Rosa Strength & Conditioning's new location at 808 Donahoe St. in Santa Rosa in January. (courtesy of Santa Rosa Strength & Conditioning)[/caption]

SANTA ROSA -- Two unconventional Santa Rosa fitness clubs are on the move to an equally unconventional wellness center in 25,000 square feet of a winery-turned-warehouse in the West End neighborhood of Santa Rosa.

[caption id="attachment_88933" align="alignright" width="194"] The entry for Santa Rosa Strength & Conditioning, aka CrossFit Santa Rosa, in the former DeTurk Winery building. (courtesy of CrossFit Santa Rosa)[/caption]

Santa Rosa Strength & Conditioning (707-542-7725,, also known as CrossFit Santa Rosa, and LiveFit Boot Camp (707-408-2778, have become the heavy-lifters for West End Wellness Center, a nonprofit community benefit corporation set up by the property owner to fill the building, provide a gathering point for training in fitness, nutrition and other aspects of health, and funnel proceeds to the West End Neighborhood Association.Gym needed more parking

Santa Rosa Strength & Conditioning leased 6,000 square feet of the former DeTurk Winery building at 808 Donahue St. in mid-January. Started seven years ago, the gym doubled in size in the move from a 3,000-square-foot warehouse space at 1005 Cleveland Ave. a couple of blocks north. The club has more than 100 in training and five trainers.

"I've used growth to reinvest in the company," said owner Joanna Sapir, 39, a weightlifter. The business has not needed to take loans, she said.LiveFit's new indoor life

[gallery include="88953,88948,88949,88950,88951,88952,88954,88955" link="file" order="DESC" columns="1"]

In mid-February, LiveFit Boot Camp signed a lease for 7,000 square feet of that building, which is located across the street from the DeTurk Round Barn park. Work on the gym is set to start this month for an opening in a few months.

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