Redwood Regional merges with St. Joseph Health

SANTA ROSA — After more than two years of negotiations with a number of suitors, Santa Rosa-based Redwood Regional Medical Group, one of the most established and largest physician-owned groups in the North Bay, agreed to merge a majority of its operations into St. Joseph Health's Annadel Medical Group, bringing together two of Sonoma County's most prominent health care providers. 

The deal, finalized on Monday and effective Tuesday, caps off long-running speculation from health care insiders that Redwood Regional, which specializes in oncology and radiation, would merge or partner with a larger entity, affording the physicians more stability in a quickly changing landscape that has seen significant consolidation following the Affordable Care Act, officials said.

Financial terms of the agreement were not disclosed.

"There is a national trend toward the integration of health care services," said Wayne Keiser, MD, who served as co-CEO of the medical group with Robert Feiwell, M.D. "We're a part of that trend."

Reduced reimbursement rates from both Medicare and insurance carriers, along with a systematic shift toward more coordinated care are driving the trend, and health systems large and small are being financially incentivized to become more efficient and keep costs down, officials said.

"With us being completely independent and charting our own course, there was economic pressure," Dr. Feiwell said.

At the same time, the deal marks the single largest gain for Annadel Medical Group, part of St. Joseph Health's physician foundation, St. Joseph Heritage Healthcare. Annadel had already been the fastest-growing medical group in the North Bay, reaching 70 physicians just last week since it was started by Dr. David Smith and eight other physicians in 2008.

Now, after acquiring a majority stake in Redwood Regional, the group has grown to 106 total providers, including 89 physicians, putting it on par with other large-scale physician groups in the North Bay. It also gives Annadel additional specialty services and a larger physician footprint into additional North Bay counties, including northern Marin, Lake and Mendocino.

"They actually complement us really well," said Bob Just, regional chief operating officer of St. Joseph Heritage Healthcare, which oversees St. Joseph Health-affiliated physicians in Sonoma, Napa and Humboldt counties.

A total of 19 of Redwood Regional's 31 physicians will join Annadel, while the outpatient imaging studies and oncology treatment provided by Redwood Regional will continue through Santa Rosa Memorial Hospital, officials said. Twelve radiologists who have been part of Redwood Regional have formed a new group, Redwood Radiology Group, and will continue to provide diagnostic and interventional radiology throughout the area.

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