Data show Horizon flights outperforming industry norms

SANTA ROSA -- New federal data show each of Horizon Air's four commercial routes involving the Charles M. Schulz - Sonoma County Airport operated at a higher percentage of capacity than the carrier and industry as a whole in 2013, signaling for some that growing demand could encourage Horizon to expand services in the future.

Including the impact of flyers that stop in Santa Rosa on their way to other airports, those route-specific numbers show an average 85 percent capacity for routes involving the Sonoma County Airport and its four destinations of Los Angeles, Seattle, Portland and San Diego. The carrier flew at an average 81.1 percent capacity over all of its routes in 2013, according to data from the U.S. Department of Transportation.

While Sonoma County Airport's monthly passenger report provides insight for local activity, the additional federal data offers a broader look at the Alaska Airlines subsidiary's own operations and the overall performance of those routes.

"In general, Alaska is very happy with our performance," said Jon Stout, airport general manager. "With these high loads, that tells me we can support more service."

Alaska Airlines was unable to comment on those results by press time. Yet the federal data -- which trails the airport's own overall numbers by several months -- shows increasing demand for routes involving the North Bay's only commercial airport.

Flights to and from Seattle were at the highest average capacity in 2013, at 88 percent. Portland flights were at 85 percent capacity, followed by San Diego at 84 percent and Los Angeles at 82 percent.

The prior year had seen a regular Las Vegas route replaced by San Diego, and the combined average passenger load for both routes increased 3.22 percent compared to San Diego flights in 2013. Portland saw capacity rise 0.89 percent year-over-year, with levels essentially unchanged for both Seattle and Los Angeles.

Those results occurred over a greater number of flights, with a total of 3,870 flights in 2013 representing an increase of 4.9 percent. Horizon held 21.5 percent of the market share for Portland passengers and 30.3 percent of the market for Seattle passengers as a whole.

Though route profitability hinges on a number of factors, passenger volume is a key metric. Mr. Stout, who has spent more than 20 years in airport management, suggested 72 percent to 77 percent average load as a median range for well-performing routes.

U.S. commercial air carriers as a whole flew at 82.68 percent capacity in 2013, compared to 82.26 percent in 2012, according to the Department of Transportation.

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