[caption id="attachment_91889" align="alignnone" width="500"] A south Santa Rosa warehouse was transformed into a 15,500-square-foot supermarket set for Guy Fieri's "Guy's Grocery Games" show. (credit: Food Network)[/caption]
Flavortown Market, Santa RosaVideos
Guy Fieri gives a tour of the set
Factoids about the set
Guy Fieri cooks for the production crew in Santa RosaPictures
From warehouse to supermarket
SANTA ROSA -- As the start of the second season of homegrown celebrity chef and restaurateur Guy Fieri's cable television show Guy's Grocery Games nears, "Flavortown Market" now has a Santa Rosa address.
Mr. Fieri's favorite catchphrase on his television programs is "one-way ticket to Flavortown!" In the first season of the reality show on Food Network, "Flavortown Market" was a real California store, Fields Market in West Hills.
Earlier this year, the show moved to a set built in a south Santa Rosa industrial park. An affiliate of the show's producers leased 24,000 square feet in Industry West Commerce Center off Todd Road in January and within two weeks transformed the space into a 15,500-square-foot supermarket set for the series, according to Food Network and real estate sources. Producing the show is Beverly Hills-based Relativity Television.
In an interview for Food Network, Mr. Fieri said the newly built set offers a more widely "eclectic" and international mix of products and a better layout than what's found in the real world.