[caption id="attachment_94432" align="alignleft" width="164"] Jeff Ahlers[/caption]
SANTA ROSA -- The Tamayo family picked supermarket industry veteran and production bakery executive Jeff Ahlers as CEO and president of La Tortilla Factory.
[caption id="attachment_43906" align="alignright" width="132"] Sam Tamayo[/caption]
Mr. Ahlers was appointed general manager of Save Mart Supermarkets' Lucky Stores division in January and has been on the La Tortilla Factory board of directors since August.
He succeeds Sam Tamayo, who was appointed to the role in late 2011 by his father, Carlos, chairman, and his uncle Willie Tamayo. Sam Tamayo now is vice chairman and chief innovation officer. Stan Mead had been the top executive -- the first outside the family -- from 2008 through February 2012.
Sam, Carlos and Willie Tamayo will "continue to ensure that La Tortilla Factory remains a family values-based business," Carlos Tamayo wrote in an email to company insiders Monday afternoon.
"Jeff is a cultural fit for our family business as we have grown to know him over the last year as a member of our board of directors," he wrote. "Jeff shares in these feelings and is very excited about joining an organization with a culture which matches his personal values."
The Tamayo brothers' parents -- Jose and Mary Tamayo -- started La Tortilla Factory in 1977, and the company expanded to its current factory near Charles M. Schulz--Sonoma County Airport in 2005.