Napa Valley tourism up 62% from low during recession

[caption id="attachment_94616" align="aligncenter" width="500"] Napa County lodging revenue increased 62 percent in 2013 from the 2009 low. (credit: Visit Napa Valley)[/caption]

NAPA -- The tourism economy in Napa Valley has significantly rebounded since the low-point of 2009, with lodging revenue having increased since then by 62 percent through 2014, according to Visit Napa Valley.Other local tourism figures

Sonoma, Marin hotel occupancy rates increase

June 30, 2014

At its annual marketing conference Thursday, Visit Napa Valley also detailed fiscal 2014 metrics, all of which continued to point upward as the county and its official tourism arm seek further growth and branding.

For the 12 months ending in May, hotel occupancy rates were 68.9 percent, up 3.7 percent over the year, while revenue per available room increased by 11.2 percent, reaching $183.85, according to data from Smith Travel Research. The average daily room rate was $266.79, up 7.3 percent.

Total room revenues were up by 10.6 percent, reaching $308.2 million. The county's transient occupancy tax was similarly up by 11 percent, bringing in nearly $37.1 million.

"From 2009 to 2013, lodging revenue has gained in double digits every single year, which I think is pretty darn impressive," said Clay Gregory, CEO of Visit Napa Valley. He added that occupancy rates aren't quite at their peak level of 80 percent prerecession, but current-day Napa Valley has a much larger stock of available lodging.

"We're still not at quite the occupancy rate at peak, which is close to 80 percent, but there are a lot more rooms, compared to then," Mr. Gregory said. "We're getting there."


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