Hormel to acquire Muscle Milk maker

[caption id="attachment_94726" align="aligncenter" width="500"] Hormel Foods wants to add Benicia-based CytoSport's line of sports-nutrition products to its portfolio. (credit: CytoSport)[/caption]

BENICIA -- CytoSport, maker of Muscle Milk sports-nutrition products, said to be one of the nation's largest such brands, on Monday said it is set to be acquired by Hormel Foods Corp. (NYSE: HRL).

The sale would give Hormel a platform of protein and sports nutrition powders, shakes and bars with extensive domestic and international reach. The deal is scheduled to close in 30 days, pending customary and regulatory conditions. A price for the transaction wasn't disclosed.

[caption id="attachment_94732" align="alignright" width="245"] CytoSport released its first Muscle Milk ready-to-drink protein beverages in 2004 and has added versions for college-aged consumers. (credit: CytoSport)[/caption]

CytoSport's brands align with Austin, Minn.-based Hormel's focus on protein while further diversifying its portfolio and broadening the appeal to younger consumers, according to the joint announcement. The acquisition by the S&P 500 member also would boost CytoSport's resources for innovation, consumer experience, marketing, sales, retailer relationships and distribution on a multinational scale, the companies said.

"We are excited for the future of the company and are fully confident that aligning our team's knowledge and experience in the sports nutrition world with the incredibly robust global strategies of Hormel Foods will help the company establish an even stronger portfolio of brands and products," said CytoSport Chairman and founder Greg Pickett. "Over the last 15 years, we've developed one of the strongest brands in the industry and built an entirely new protein beverage category with Muscle Milk. This next step in the company's growth story will enable CytoSport to continue its leadership role in the industry and be a part of a global company with greater resources."

Mr. Pickett and his son Mike Pickett started the company in 1998 and have operated it since, even with an equity investment by TSG Consumer Partners several years ago. The Pickett family will remain committed to the company's growth and will continue to be involved in day-to-day operations, according to the announcement.

"We view this new opportunity as a tremendous way to expand the CytoSport brand presence on the global scale and align with a company that shares our commitment to employees and consumers," said Mike Pickett in a statement. "With the support from a multinational company like Hormel Foods, the entire CytoSport team is confident in the direction of the brands and look forward to continuing to share the brands' experiences with consumers around the country and the world."

comments powered by Disqus
© The North Bay Business Journal  |  Terms of Service |  Privacy Policy |  Jobs With Us |  RSS |  Advertising |  Sonoma Media Investments
Switch to our Mobile View