A discussion about the future of Napa County's ag preserve has been added to The Business Journal's seventh annual Impact Napa conference also featuring a rare conversation with one of the industry's leading voices, Margrit Biever Mondavi.

[caption id="attachment_94880" align="alignright" width="300"] Margrit Mondavi[/caption]

The conference will be from 7:30 to 11:30 a.m. Aug. 28 at the The Meritage Resort & Spa in south Napa.

Panelists include Clay Gregory, president and CEO of Visit Napa Valley, which deploys money raised from the Napa Valley Tourism Improvement District in promoting local food, wine and entertainment. Tourism is the second-largest industry in the valley, bringing in more than $1.3 billion annually. A discussion of the valley's future and the role of the ag preserve will include Dennis Groth, president of Groth Vineyards & Winery, and Alex Ryan, President and CEO of Duckhorn Wine Company.

Veteran practitioner and instructor in wine law Richard Mendelson of Napa-based Dickenson Peatman & Fogarty will conduct the interview with Ms. Mondavi and will also moderate the tourism and ag preserve discussions.

A second panel representing a new generation of innovators in the valley will include Vanessa Robledo, president and managing partner of Black Coyote Wines, Perry Hoffman, chef, Etoile Restaurant at Domaine Chandon and Caleb Mosley of Quintessa Winery. Mr. Mendelson will moderate this discussion as well.

"All I can say is 'wow,' what an incredible group of people," said Business Journal Publisher Brad Bollinger. "I can say that having had the privilege of meeting recently with Margrit and Richard, both have remarkable insights into the rich history of wine, food and the performing arts in the Napa Valley that will make their discussion unique, insightful and entertaining."

"But we did not stop there. We are also privileged to be able to present new and compelling information on Napa tourism and, also, have a discussion around the Winery Definition Ordinance and what a new generation of talent sees in Napa's future," Mr. Bollinger said. "It is going to be a powerful four hours."

The conference is set to be held 7:30--11:30 a.m. at The Meritage Resort & Spa, 875 Bordeaux Way, in south Napa. To register, call 707-521-5264 or go to NorthBayBusinessJournal.com. Cost is $65 a person or $675 for a table of 10.