Chief financial officer849 Zinfandel Ln., St Helena 94574; 707-963-6900; boissetcollections.com
Professional background: Ten years in public accounting and 17 in corporate accounting.
Education: Accounting, Golden Gate University
Age: Old enough
[caption id="attachment_96408" align="alignleft" width="252"] Kelley Nowrouz[/caption]
I started my career in public accounting after coming home from my first year of accounting studies in Vermont. The job started out as a summer internship, but grew into full time permanent work within a short period of time. Getting the opportunity to learn on the job, meeting many interesting clients and the immediate immersion into accounting and tax was a thrill for me. I knew I have chosen the right field for my interests and talents.
I put myself through college by attending night school and working days. With the assistance of two very generous bosses, I attended Golden Gate University, studying accounting, and there, I was able to apply some of my work experience against college credits.
After working in the public accounting for 15 years, 10 with a firm and five being self-employed, I accepted a position with Boisset; a client which I had worked on throughout the 15 years.
At Boisset I have learned, and continue to learn, the ever changing intricacies of the wine industry. I have had the opportunity to be part of a company which has its own electrifying energy; one that pulses throughout the company and give us our individual uniqueness.
It’s an energy which fuels and drives proprietor Jean-Charles Boisset. It’s like an air he needs to breathe. It motivates him, gives him his innovative edge, and makes the company what it is today.
After 17 years at Boisset, I feel I have learned the rhythm -- not yet mastered it -- but a rhythm that I can work within and of which feel proud I am a part.
What do you see as the essential role of a financial leader in the current environment?: I believe any leader would be best received and respected, if the person is leading by example. At Boisset, it's very much an environment where you roll up your sleeves and get your hands dirty!
And you see this daily from the very top down. We expect all to handle their parts and contribute to the overall success of the company. I often say, "If you see me doing it, you know that I expect you to do it too."
What are the biggest changes you've seen in your industry?: The wine industry has become ever more competitive; with consumers becoming more educated and suave.The recession taught wine drinkers to challenge themselves to find that excellent bottle of wine at the most affordable price. Our challenge is to get the consumer’s attention, not only with excellent wine, but by displaying who we are through our values.
Tell us about the particular challenges and opportunities your organization has met in the recent past?: Working for, and with, a very dynamic and energeticleader of a family owned international corporation which is continually striving to grow provides its own challenges.
New opportunities are presented continuously. The ability to stay focused on the daily needs while juggling the requests for additional information is a new talent which one must be able to conform to. The fast pace and diversity of activities is always enjoyable, but the challenge to stay focused on the big picture and the end result needs to remain always in the forefront.