Trinchero Family Estates, the St. Helena-based maker of Sutter Home and 45-plus other wine and spirits brands, on Wednesday said it acquired Napa’s Mason Cellars, known for its Pomelo and Three Pears white wines.
This acquisition will “add to the breadth and depth of our collection of brands,” as the superpremium ($7–$10 a bottle) and ultra-premium ($10–$15) segments continue to show growth, according to Trinchero President and Chief Operating Officer Bob Torkelson.
“TFE remains committed to diversifying our portfolio in a way that supports our mission to be consumer-driven and consistently offer quality and value,” Torkelson said in a statement. “The wines of Mason Cellars are unique and have demonstrated great success in the market, thus offering a significant addition to the ever-growing portfolio of premium and luxury wine at TFE.”
Mason Cellars (masoncellars.com) was founded by renowned sauvignon blanc winemaker Randy Mason and his wife, Megan. He started the 50,000-plus-case-a-year group of brands in 1993. That was the same year he started Oakville’s Napa Wine Co., which he ran for nine years. Mason Cellars ranked No. 12 on the Business Journal’s 2016 list of largest independent wine companies in the North Coast.
Randy Mason will continue to be involved in the production and promotion of Mason wines for Trinchero.
California-appellated Pomelo sauvignon blanc wines are made from grapes grown in Mason Vineyard in Lake County’s Kelsey Bench region. The brand’s rosé is made from Sierra Foothills grenache and syrah grapes. Pomelo is distributed nationwide and has earned accolades such as Top 100 and Top 100 Values from Wine Spectator magazine.
Three Pears pinot grigio grapes are grown in the Sacramento River Delta area of Northern California.
The Mason Cellars brand include sauvignon blanc and cabernet sauvignon wines sourced from premiere Napa Valley appellations.
Trinchero Family Estates (tfewines.com) is the second-largest family-owned wine company in the U.S, behind E. & J. Gallo Winery. Trinchero’s 15 million-case-a-year wine production ranks it No. 5 among U.S. wine companies overall, according to Wine Business Monthly. The company began in 1948 with Sutter Home, and multiple generations of the Trinchero family continue to own and operate it. Trinchero employs more than 1,500 employees and manages 10,000-plus acres of vineyards.
Trinchero’s portfolio also includes Ménage à Trois, Trinchero Napa Valley, Napa Cellars, Folie à Deux, Terra d’Oro, SeaGlass and the No. 1 alcohol-removed wine, Fre. The company also markets and sells brands such as Joel Gott Wines, Charles & Charles, Taken Wine Co. and Bandit.
Its imports include Angove Wines from Australia, Doña Paula Wines from Argentina, Carmen and the Wave Wines from Chile, and a spirits such as Amador Whiskey Co. and Tres Agaves Tequilas.
St. Helena-based Global Wine Partners represented Mason Cellars in the transaction.
Other coverage on North Coast wine mergers and acquisitions: nbbj.news/wineMnA