Expert discussion on two key issues facing the wine industry today plus an appearance by the leader of a multi-generation Napa Valley wine family highlight this year’s 10th annual Impact Napa conference Aug. 30 at The Meritage Resort in the Napa Valley.

The Business Journal event, which begins with registration at 7:30 a.m. at the resort, will include a keynote appearance by Bob Trinchero of St. Helena, the principal, chairman emeritus and director of Trinchero Family Estates. He will be interviewed by attorney and author Richard Mendelson.

The Trinchero family’s experience extends generations and includes Trinchero’s father, Mario, and uncle John, who in 1947 purchased Sutter Home Winery in the Napa Valley. Robert Trinchero became Sutter Home’s winemaker in 1958. In the 1970s he introduced white zinfandel and propelled Sutter Home to become America’s leading varietal wine producer.

In addition, a special panel of industry experts will take on one of wine industry’s key issues — how automation will impact winery and vineyard operations.

Discussing that subject will be Rachel Ashley, vice president of grape resources at Treasury Wine Estates; Roger Boulton, professor of chemical engineering at the University of California, Davis; and Aaron Fishleder of Vine Scape.

The conference will also look at the trends in the key area of direct-to-consumer wine sales with a panel discussion which will draw on the expertise of three area wine leaders. They are: Judd Wallenbrock, president and CEO of C. Mondavi & Family; Pat Roney, president and founding partner of Vintage Wine Estates; and Paul Leary, president of Blackbird Vineyards.

The conference is underwritten by Bank of Marin and Dickenson, Peatman and Fogarty with major sponsors BPM and Moss Adams. The corporate sponsor is Charles M. Schulz–Sonoma County Airport.

Tickets for the 7:30 to 11:30 a.m. event are $70 per person or $715 for a table of 10. Register for the event at nbbj.news/Napa17 or call Annette Wirick at 707.521.5264.