One thing to know about Hali Croner and her staff of 20 at The Croner Company is, “We all love data.”
That’s appropriate. For more than 25 years, Croner has been a compensation consultant. Her firm conducts annual compensation surveys in specific industries including software games, digital content and services, television and entertainment. It helps companies and their boards of directors set pay policies as well as develop their salary, bonus and equity structures.
TELL US ABOUT YOURSELF AND YOUR COMPANY
Professional background: My professional career has been highly focused in the field of compensation consulting. I launched in research as an Analyst at SRI International studying consumer financial behaviors and preferences. I then joined Sibson & Company, a national compensation consulting firm, as an associate and learned the professional consulting practice under the distinguished leadership of CEO Jude Rich and managing principal Mark Edwards. I joined The Croner Company as an analyst, became a consultant and then after 10 years was made president and CEO. I have been a compensation consultant for over 25 years.
Education: A.B., Dartmouth College; Phi Beta Kappa
I lead The Croner Company, a boutique compensation consulting firm based in Kentfield. We are a small firm with leading clients who value our specialized knowledge, our focus on data and analytics, and our committed partnership and service to them. We focus generally in the industries where technology and creativity meet. Our firm conducts annual compensation surveys in specific industries including software games, digital content and services, television and entertainment.
We help companies and their boards of directors set pay policies as well as develop their salary, bonus and equity structures. We work with organizations of all sizes from small start ups to large conglomerates helping them create practical ways to attract, retain and motivate their employees. The Croner Company’s employees range from new college graduates to seasoned executives and we have a warm, cohesive, open and creative culture. We all love data!
MAJOR ACCOMPLISHMENT IN THE PAST YEAR OR SO
In January 2016, we acquired Lasnik-Broida Consultants, a compensation consulting firm specializing in surveys and consulting for philanthropic foundations and nonprofits. It has been meaningful and exciting to work closely with Elaine Lasnik-Broida, the company’s Principal, to take over the conduct of a leading compensation data survey for the sector, and to partner with foundations and nonprofits to help keep their compensation plans current and equitable.
WHAT IS THE ACHIEVEMENT YOU ARE MOST PROUD OF?
Raising two well-adjusted, interesting, talented sons with my husband Eugene in the midst of running and growing the company.
WHAT IS YOUR BIGGEST CHALLENGE TODAY?
It takes several years to learn how to conduct our in depth surveys and to advise clients about compensation programs that touch every employee at their companies. Developing and retaining our employees has been, and remains, our top priority. Balancing development with “keeping the trains running” is a continuous challenge.
WORDS THAT BEST DESCRIBE YOU
Optimistic. Service oriented. Diplomatic. Direct. Determined. Hard working.
AS A SUCCESSFUL FEMALE PROFESSIONAL, WHAT WERE THE BIGGEST OBSTACLES YOU FACED AND HOW DID YOU OVERCOME THEM?
I have been very fortunate to work in organizations that are “meritocracies” and have had leaders, both male and female, and two male business partners, who have helped and celebrated my growth and success. So my biggest obstacles have been my own: self-doubt, fear of conflict. I’m not sure I have overcome self-doubt. I question myself still on every project: have I have truly understood the situation and the data; is the recommendation we are making the best possible one for the client? I have overcome my fear of conflict by learning that usually you can get to a better answer if you address it, courteously, head on.
President and CEO
The Croner Company
1028 Sir Francis Drive Blvd., Kentfield, CA 94904
Hometown: San Rafael