Benjamin-Sathre, owner of 3 Sonoma businesses, wins Forty Under 40 award

Notable Quote: “I am fearless and a fighter when it comes to business. I have no hold ups starting something new and I never give up on what I want to accomplish.”

Other things about me...

Greatest professional accomplishment:

The moment Acura called and offered us a sponsorship to take the PopUp Dinner all the way to the East Coast. Followed closely by the moment PopUp Dinner Brooklyn sold out to 6,000 people in less than a day.

Greatest professional challenge:

Having taken the road less traveled. I don’t know any other small business that produces festivals on the same scale as we do, let alone a husband and wife team. It can be very isolating and scary to not have a road map to reference or a mentor to turn to.

Best advice received:

“Work towards what you want even when you don’t see a clear path to accomplishing your goals. Do the work and let the universe take care of the rest. You can start with nothing. And out of nothing, and out of no way, a way will be made.” Michael Beckwith

Quick Takes

What does your mom or dad brag most about you?

Ugh. What doesn’t she say?!? She’s my biggest fan. She loves to talk to strangers and no matter what their deal is or what the conversation is about she always manages to get in a “you HAVE to meet my daughter. She throws these parties. I love my mom.”

Buzz word from your industry you hate the most

Ironically Pop Up. These days anything temporary labels itself a Pop Up. Not saying we invented the term, but when we started in 2011, no one knew what we were talking about when we said it. It’s become our branding nightmare.

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