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Wine Industry

Latest Stories
Winegrape trade group exec named 'Leader of the Year'
North Bay professionals news: Charles M. Schulz Creative Associates and more
North Bay business briefs: The ExecRanks, Redwood Credit Union and more
Lead for ‘no’ on Napa’s Measure C expands — 97% of votes counted
Hop on: Napa Valley Wine Train gets a beer makeover
Lead grows for ‘no’ on Napa’s Measure C
Healdsburg winery gets SolarCraft photovoltaic energy installation
Lead flips to ‘no’ in Napa’s Measure C election
What's at stake in Napa County vote on vineyards and oaks

How a luxury winery can raise prices in discount world

"People who didn't know our brand weren't sure whether this was a very expensive cheap wine or an extraordinary value for a luxury wine," says the CEO of Rombauer Vineyards. Here's how the Napa Valley winery has worked to hold its price at the grocery store shelf.

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North Bay professionals news: Charles M. Schulz Creative Associates and more
North Bay business briefs: The ExecRanks, Redwood Credit Union and more
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