The North Bay Business Journal’s 15th annual Wine Industry Conference on April 24 is set to feature keynote speaker and vintner Michael Mondavi as well as two panels of experts focusing on how wine producers can get wine to market and get noticed among a swelling number of competitors.

As background for the issues related to the upcoming conference, the Business Journal interviewed the speaker and seven panelists:

Keynote speaker

“Wine industry should look for opportunity when roadblocks rise”: Michael Mondavi, Folio Wine Partners

Panel: How to Stand Out in a Crowded Market

Panel: Route to Market

The conference runs from 7:30 to 11:30 a.m. at Hyatt Vineyard Creek Hotel & Spa in Santa Rosa. Preregistration runs through April 22 and costs $95 a person. To register online, go to NorthBayBusinessJournal.com or call 707-521-5270. Registration also will be available at the door.