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Mendocino County

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Report: Millennials’ wine taste grows up but not fast enough to prop sales growth

Shifts in buying behavior by emerging millennials and retiring baby boomers are part of a projected drop in premium-wine sales growth by 40 percent–60 percent this year, say Rob McMillan in his Silicon Valley Bank “State of the Wine Industry” report, released Thursday.

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Report: Millennials’ wine taste grows up but not fast enough to prop sales growth
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