Get to know The Wiseman Company’s John Barkey, winner of North Bay Business Journal’s CFO awards.
WHAT DO YOU SEE AS THE ESSENTIAL ROLE OF A FINANCIAL LEADER IN THE CURRENT ENVIRONMENT?
Making wise investment decisions at what could be the top of a business cycle. Identifying long term value with a sustainable plan to achieve that value. Being aggressive to grow business but not be shortsighted.
WHAT ARE THE BIGGEST CHANGES YOU’VE SEEN IN YOUR INDUSTRY?
Online opportunities to identify, evaluate and invest in commercial real estate opportunities. Online opportunities to raise capital from a high volume of investors.
TELL US ABOUT THE PARTICULAR CHALLENGES AND OPPORTUNITIES YOUR ORGANIZATION HAS MET IN THE RECENT PAST.
Managing partner expectations through the recession. Identifying and nurturing strong financial tenants with our high quality product and service. Finding high quality transactions now that the market is strong.
WHAT ADVICE WOULD YOU GIVE TO YOUNG EMERGING FINANCIAL LEADERS?
Qualitative drives quantitative. Service drives loyalty and long term success.
WHAT’S THE BEST ADVICE FOR WEATHERING TODAY’S ECONOMIC ENVIRONMENT?
Suntan lotion now. Umbrella in the bag. Decrease leverage. Appreciate your tenants. Intimate management to avoid surprises and drive long term loyalty. Reduce expenses without endangering Class A quality.
HOW DO YOU THINK YOUR BUSINESS WILL CHANGE IN THE NEXT FIVE YEARS?
More technology supported transactions. More market efficiency. Evolving office tenant needs requires efficient future designs. More demand for Green in Bay Area.
WHAT IS A DECISION YOU WISH YOU HADN’T MADE? WHAT DID YOU LEARN FROM IT?
Should not have purchased 200 lots in Reno in 2006. Competitive drive for profits and growth in publicly traded sectors is not always conducive to being prepared for downturns.
WHAT IS YOUR MOST MEMORABLE BUSINESS EXPERIENCE?
Restructuring office partnerships during downturn, and returning all capital to partners, including supplemental capital calls, with substantial profit.
WHAT IS YOUR GREATEST BUSINESS SUCCESS?
Financial restructurings and participation in securing approvals for Mission Bay in San Francisco.
WHAT WAS YOUR TOUGHEST BUSINESS DECISION?
Laying off homebuilder staff at commencement of the recession.
WHAT WOULD YOUR FRIENDS BE SURPRISED TO FIND OUT ABOUT YOU?
I pray every day.
MOST ADMIRED BUSINESSPERSON: Elon Musk
CURRENT READING: Biography of Benjamin Franklin
MOST WANT TO MEET: Myself, 40 years ago
STRESS-RELIEVERS: Exercise, mountains and Hawaii
FAVORITE ACTIVITIES OUTSIDE WORK: Time with my daughters
Chief financial officer
The Wiseman Company
1261 Travis Blvd., Ste. 330, Fairfield, CA 94553
Education: MBA, U.C. Irvine
Professional background: 25 years in real estate and development