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In this report

Tanir Ami, CEO, OLE Health

Toni Brayer, M.D., FACP, CEO, Sutter Pacific Medical Foundation

Bill Carroll, M.D., vice president for medical affairs, Sutter Santa Rosa Regional Hospital

Judy Coffey, R.N., senior vice president and area manager, Kaiser Permanente Marin–Sonoma Service Area

Larry Coomes, FACHE, CEO, Queen of the Valley Medical Center

Ramona Faith, CEO, Petaluma Health Care District

Jon Friedenberg, chief operating officer, Marin General Hospital

Naomi Fuchs, CEO, Santa Rosa Community Health Centers

Norair Jemjemian, senior vice president and area manager, Kaiser Permanente Napa–Solano Service Area

Konard Jones, president and CEO, NorthBay Healthcare

Bob Just, chief operating officer, St. Joseph Heritage Healthcare, Northern California

Kevin Klockenga, CEO, St. Joseph Health’s Northern California region

Vicky Locey, R.N., chief operating and nursing officer, Kaiser Permanente Santa Rosa Medical Center

Kelly Mather, CEO, Sonoma Valley Hospital

Gary McLeod, president, Sutter Medical Group of the Redwoods

Gary Mizono, M.D., physician in chief, Kaiser Permanente San Rafael Medical Center

Kirk Pappas, M.D., physician in chief, Kaiser Permanente Santa Rosa Medical Center

John Peleuses, interim CEO and chief operating officer, Sonoma West Medical Center

Mike Purvis, CEO, Sutter Santa Rosa Regional Hospital and Novato Community Hospital

Deborah Raymond, R.N., chief operating officer, Kaiser Permanente Vallejo Medical Center

Viveka Rydell, Esq., CEO, PDI Surgery Center

Todd Salnas, president, St. Joseph Health–Sonoma County

Steven Stricker, M.D., physician-in-chief, Kaiser Permanente Napa–Solano Service Area

Pedro Toledo, chief administrative officer, Petaluma Health Center

Here are some of the people in the North Bay who are helping to fashion the future of the health care industry.

The information is provided by the leaders’ organizations. They are listed alphabetically by last name.

Tanir Ami

CEO, OLE Health

OLE Health is the Napa Valley’s only federally qualified health center serving 1 in 4 children and 1 in 6 adults. OLE Health sees more than 33,000 patients each year and operates nine different health centers and three satellite sites throughout Napa and Solano counties.

During the past 20 years, Ami has been a leader in community health throughout the state, advocating for health equity and health equality for California’s most vulnerable populations including her work as executive director for the Community Clinic Consortium, an organization focused giving a voice to health centers at the legislative level and promoting access to care for communities in need.

Her work at OLE Health includes leading the organizations rebranding efforts and expansion into Solano County as well as establishing partnerships throughout the Valley that ensure the health and wellness for the communities of Napa, St. Helena and Calistoga.

Ami holds an MBA from the University of California, Berkeley and currently resides in the East Bay with her husband and children.

Toni Brayer, M.D., FACP

CEO, Sutter Pacific Medical Foundation

Brayer became CEO in August 2013. Since 2010, Brayer had been vice president and chief medical officer of the Sutter West Bay Region. Brayer has practiced internal medicine in San Francisco for more than 25 years, in private practice and as an SPMF contracted physician.

She has served as chief of staff at California Pacific Medical Center, and she is past-president of the San Francisco Medical Society. Brayer is an assistant clinical professor of medicine at University of California, San Francisco, and she is on the clinical faculty at CPMC.

Brayer graduated cum laude from Arizona State University and received her medical degree from the University of Arizona. She received the American College of Physicians Volunteerism Award and a local Health Heroes Award from the San Francisco Business Times for her Hurricane Katrina relief work in New Orleans and the earthquake in Haiti. She serves on the board of directors for the Greater Bay Area Make-A-Wish Foundation.

Bill Carroll, M.D.

Vice president for medical affairs, Sutter Santa Rosa Regional Hospital

Carroll has been practicing internal medicine in Sonoma County since 1994. A member of Northern California Medical Associates since his arrival here, he continues to practice office-based internal medicine. He is a graduate of Purdue University, where he became Phi Beta Kappa studying biology, and of Indiana University School of Medicine.

He has been active in medical staff leadership at Sutter Santa Rosa since 2006, when he became a member of the Medical Executive Committee. He was elected vice chief of staff in 2007, serving in that capacity for two years. He was the chief of staff at Sutter Santa Rosa in 2010 and 2011.

For more than five years, Carroll has served as the chief medical executive at Sutter Santa Rosa Regional Hospital. In this capacity, he is responsible for quality and safety at the hospital, and has led many quality improvement initiatives, including projects to reduce sepsis mortality rates, reduce rates of hospital acquired infections, and improve physician engagement.

In this report

Tanir Ami, CEO, OLE Health

Toni Brayer, M.D., FACP, CEO, Sutter Pacific Medical Foundation

Bill Carroll, M.D., vice president for medical affairs, Sutter Santa Rosa Regional Hospital

Judy Coffey, R.N., senior vice president and area manager, Kaiser Permanente Marin–Sonoma Service Area

Larry Coomes, FACHE, CEO, Queen of the Valley Medical Center

Ramona Faith, CEO, Petaluma Health Care District

Jon Friedenberg, chief operating officer, Marin General Hospital

Naomi Fuchs, CEO, Santa Rosa Community Health Centers

Norair Jemjemian, senior vice president and area manager, Kaiser Permanente Napa–Solano Service Area

Konard Jones, president and CEO, NorthBay Healthcare

Bob Just, chief operating officer, St. Joseph Heritage Healthcare, Northern California

Kevin Klockenga, CEO, St. Joseph Health’s Northern California region

Vicky Locey, R.N., chief operating and nursing officer, Kaiser Permanente Santa Rosa Medical Center

Kelly Mather, CEO, Sonoma Valley Hospital

Gary McLeod, president, Sutter Medical Group of the Redwoods

Gary Mizono, M.D., physician in chief, Kaiser Permanente San Rafael Medical Center

Kirk Pappas, M.D., physician in chief, Kaiser Permanente Santa Rosa Medical Center

John Peleuses, interim CEO and chief operating officer, Sonoma West Medical Center

Mike Purvis, CEO, Sutter Santa Rosa Regional Hospital and Novato Community Hospital

Deborah Raymond, R.N., chief operating officer, Kaiser Permanente Vallejo Medical Center

Viveka Rydell, Esq., CEO, PDI Surgery Center

Todd Salnas, president, St. Joseph Health–Sonoma County

Steven Stricker, M.D., physician-in-chief, Kaiser Permanente Napa–Solano Service Area

Pedro Toledo, chief administrative officer, Petaluma Health Center

Carroll has been board-certified in geriatrics and is a fellow of the American College of Physicians, a professional society for internal medicine and internal medicine sub-specialties. He has published papers in academic journals. Carroll serves on the Philanthropy Board of Sutter Santa Rosa Regional Hospital. Married for 30 years, Carroll has three adult children.

In his spare time he is an avid cyclist, and his proud to have completed our local double century, The Terrible Two.

Judy Coffey, R.N.

Senior vice president, Kaiser Permanente Santa Rosa Medical Center

Coffey has been the senior vice president and area manager of the Kaiser Permanente Marin–Sonoma service area since 2004. As the chief executive, she is responsible for hospital and health plan operations for more than 301,000 members in Marin and Sonoma counties.

Coffey is currently chair elect for the Northern and Central California Hospital Council Board of Directors,; is a board member with the Sonoma County Workforce Investment Board, United Way of the Wine Country, and Empire College; and is a member of the Sonoma County Health Action Council and Sonoma County Health Alliance. She is also treasurer for the American Heart Association’s Western States Affiliate Board, chairman of the AHA Operations and Finance Committee, and a member of the AHA Hospital Accreditation Business Management Committee.

She is a registered nurse, holds a bachelor’s degree in management, and has a master’s degree in business administration.

Larry Coomes, FACHE

CEO, Queen of the Valley Medical Center, Napa

Before becoming CEO, Coomes served as the chief operating officer at Queen of the Valley in December 2015 and has more than 25 years of experience in business and executive leadership.

Prior to joining our team, he was CEO for Tenet Health’s Palm Beach Gardens Medical Center. Among his accomplishments there, Coomes developed a five-year strategic plan to drive increased revenue and volumes; drove significant improvements in clinical quality and patient safety by instituting a transparent environment with a focus on trust and accountability; and led a cultural overhaul resulting in major improvements to physician, employee and patient satisfaction.

Prior to his role at Tenet, Coomes served as CEO of Palmdale Regional Medical Center.

Ramona Faith, R.N., M.S.N.

CEO, Petaluma Health Care District

Faith has dedicated her 40-year career to advancement in health care. Since 2011, Faith has been CEO of the Petaluma Health Care District, an organization that utilizes its position as a community owned and operated public agency to serve the changing health and wellness needs of Southern Sonoma County residents. In the last year, Faith oversaw PHCD’s distribution of $280,000 in charitable funds, sponsorships and in-kind support to local nonprofit programs and services, and Faith and PHCD received a number of awards, including the 2016 Jefferson Award for Public Service from the Sonoma County Board of Supervisors.

Under Faith’s leadership, PHCD’s community health work has expanded significantly over the past few years through the spearheading of local health initiatives, such as the Community Health Initiative of the Petaluma Area and HeartSafe Community. PHCD has seen tremendous progress and measurable success in aligning partners to address local issues, such as quality and affordable early education programs, mental health and substance abuse services, and increased access to discounted fresh, healthy foods at farmers’ markets for qualified residents.

Also in 2016, PHCD launched Petaluma Sober Circle with 10 community partners, which connects chronic inebriated homeless to services and housing. PHCD owns Petaluma Valley Hospital, and Faith is currently working with the PHCD Board to transition lease operation from St. Joseph Health to Paladin Healthcare. Faith’s previous roles include serving as chief nursing officer at PVH and executive director of patient care services at Queen of the Valley Hospital in Napa.

Jon Friedenberg

Chief operating officer, Marin General Hospital, Greenbrae

Friedenberg provides the overall direction for internal hospital operations. Prior to joining Marin General Hospital he was vice president of El Camino Hospital, where he founded the Genomic Medicine Institute, South Asian Heart Center, The Fogarty Institute for Innovation and the Center for Technology Integration.

Friedenberg received his bachelor’s degree from UC Berkeley, a master’s degree from UC Davis, and was a fellow at the Wexner Heritage Foundation. Friedenberg is married with two children, enjoys hiking with his family along Marin’s trails and coastline during his time away from the office.

Naomi Fuchs

CEO, Santa Rosa Community Health Centers

Fuchs began her tenure at Santa Rosa Community Health Centers in 2001. Through her visionary leadership, business acumen, and dedication to health justice the organization has grown from 45 employees serving 5,000 patients in one location to nearly 500 staff serving more than 50,000 patients at nine service delivery sites.

Under Fuchs’ guidance, the scope of services provided through the health centers has expanded from primary medical care to include mental and dental health care, complementary and alternative medicine, and many specialty services, making whole-person health accessible to underserved people in Santa Rosa for the first time. Fuchs is passionate about eliminating health disparities in our community by ensuring access to high-quality medical, dental, and mental health care for all people.

Her dedication to ensuring health care access for everyone in our community and her drive for equity and social justice is reflected in her organizational priorities and the strategic partnerships Fuchs has fostered over years. She advocates for health equity in numerous county and statewide organizations.

Fuchs has more than 30 years of experience in health care executive management, along with a degree in anthropology from Wesleyan University and an MBA from Sonoma State University.

Norair Jemjemian

Senior vice president and area manager, Kaiser Permanente Napa–Solano Service Area

Jemjemian is responsible for health plan services and hospital operations and for services provided to members outside of the hospital setting, including continuing care, pharmacy, and health plan regulatory services.

Jemjemian has more than 23 years of hospital, health plan, and medical group management experience, including 21 years with Kaiser Permanente in Southern California. Jemjemian holds a master’s degree in business administration from the University of LaVerne and a bachelor of science in business administration from California State University, Northridge.

Konard Jones

President and CEO, NorthBay Healthcare, Fairfield

Jones steps into his new position as president and CEO at NorthBay Healthcare on April 1, after two years of running the Hospital Division. NorthBay Healthcare includes three subsidiaries: NorthBay Healthcare Group (NorthBay Medical Center and NorthBay VacaValley Hospital), NorthBay Health Advantage and NorthBay Healthcare Foundation.

Prior to coming to NorthBay Healthcare, Jones was vice president of Professional & Support Services at U.C. San Francisco Benioff Children’s Hospital in Oakland. From 2004 to 2011, he was president and CEO of Broadline Medical Inc., a privately owned medical products manufacturer and distributor.

It followed his first stint at NorthBay Healthcare, when he served as the vice president of Human Resources from 1995 until 2004.

Jones has degrees in business management and secondary education (psychology) from Grambling State University. Jones currently serves as a board member with Western Health Advantage, California Healthcare Insurance/Optima and the Hospital Council of Northern and Central California.

Bob Just

Chief operating officer, St. Joseph Heritage Healthcare, Northern California

Just serves as the top regional executive working with the physicians of Annadel Medical Group in Sonoma County, Queen of the Valley Medical Associates in Napa County and Humboldt Medical Specialists in Humboldt County.

Just began his work with Heritage Healthcare in May 2010 as director of Annadel Medical Group. He has been with St. Joseph Health for more than 12 years and began his career in the pathology department at Santa Rosa Memorial Hospital. He also worked as a manager of strategic planning and business development before joining St. Joseph Heritage Healthcare.

Just holds a bachelor’s and master’s degree in business administration from Sonoma State University and a master’s degree in health care administration from Bellevue University.

Kevin Klockenga

CEO, St. Joseph Health’s Northern California region

Klockenga oversees St. Joseph’s health care ministries in Humboldt, Sonoma and Napa counties. Previously, he was president and CEO of St. Joseph Health–Sonoma County since 2008. He joined St. Joseph Health after three years as chief operating officer for the Dignity Health system at its two Mercy hospitals in Bakersfield. He has been chairman of the North Bay section of the Hospital Council and is on the board of the California Hospital Association. He earned a master’s degree at Washington University School of Medicine in St. Louis.

Vicky Locey, R.N.

Chief operating officer and chief nursing officer, Kaiser Permanente Santa Rosa Medical Center

Locey is chief operating officer and chief nursing executive for Kaiser Permanente Santa Rosa Medical Center, where she is responsible for day-to-day hospital operations and patient care services for more than 166,000 members.

Immediately prior, she served nearly four years as chief operating officer at Vallejo Medical Center, and in total has worked nearly 27 years for Kaiser Permanente.

An active community member, she has been a board member for the Volunteer Center of Sonoma County, Redwood Empire Food Bank, Aldea Children and Family Services, and The Press Democrat Youth Service Awards. She currently serves on the board of directors for Canine Companions for Independence. She holds a bachelor’s degree in nursing, a master’s degree in nursing administration and a masters in business administration, and has volunteered as a nursing teacher and mentor in Vietnam and Costa Rica.

She is also active in such professional associations as the American College of Healthcare Executives and the American Organization of Nurse Executives.

Kelly Mather

CEO, Sonoma Valley Hospital

Mather has served as CEO of Sonoma Valley Hospital since 2010 and led the revitalization of the hospital during this time, overseeing an extensive upgrade of the facility and the addition of a state-of-the-art emergency department and surgery center.

She specializes in transforming small hospitals for the future. Under her leadership, SVH has achieved top satisfaction rankings and gained national recognition for outstanding quality and safety. Mather actively leads health improvement through the development of a model for Healing Hospitals and implementation of wellness programs within the Hospital and the community using education models she has developed.

She previously served as the CEO of San Leandro Hospital and Sutter Lakeside Hospital, and received her bachelors from Auburn University and her masters from Medical College of Virginia.

Gary McLeod

President, Sutter Medical Group of the Redwoods

McLeod has served as president of Sutter Medical Group of the Redwoods since 2014. He also continues to practice family medicine as he has done for 27 years. Under his tenure, the group has continued to grow and has received statewide awards for its quality of care and patient experience as well as Elite Status recognition by the California Association of Physician Groups.

McLeod sits on the Sutter Medical Network Executive Committee, which oversees the 5,000 physicians affiliated with Sutter Health in Northern California. McLeod received his undergraduate degree at Harvard University. After completing a Rotary Fellowship at the University of St. Andrews in Scotland, he attended medical school at the University of California, San Francisco. He completed his family medicine residency at Sutter Medical Center of Santa Rosa.

Gary Mizono, M.D.

Physician in chief, Kaiser Permanente San Rafael Medical Center

Mizono has been physician-in-chief at Kaiser Permanente San Rafael Medical Center since 2007, and has been a Kaiser Permanente doctor since 1992. He completed his training in the Otolaryngology/Head and Neck Surgery department at UC San Francisco in 1985. Prior to joining a private faculty practice, Mizono served on the Marin County School to Career Partnership Board. In 2012, he was awarded the inaugural Albert J. Boro Award for leadership from the Marin Center for Independent Living.

Kirk Pappas, M.D.

Physician in chief, Kaiser Permanente Santa Rosa Medical Center

Pappas was named physician-in-chief at Kaiser Permanente Santa Rosa Medical Center in 2011. He is a board-certified physical medicine and rehabilitation doctor, specializing in nonsurgical rehabilitation of spine, sports, and work-related injuries.

Prior to his current role, Pappas was assistant physician-in-chief for Health Promotion, Service and Diversity at Santa Rosa Medical Center. He often can be seen conducting “walking meetings” around the medical campus, thriving while working, Pappas has completed 34 marathons, including the Boston Marathon three times. He serves on the United Way of the Wine Country Board of Directors.

John Peleuses

Interim CEO and chief operating officer, Sonoma West Medical Center

Peleuses came to Sonoma West Medical Center in 2016 from the 357-bed Seton Medical Center located in Daly City, where he had operational responsibility for several departments, including a cardiac catheterization lab, diagnostics, phlebotomy, respiratory, rehab services and wound care. His career includes work with such entities as Tenet Healthcare Corporation in Southern California, where he spent 25 years in a variety of positions with increasing responsibilities.

With the departure of SWMC-hired management company, Pipeline Health, LLC and Luke Tharasri, Peleuses has stepped forward to take on the interim leadership role until such a time that the SWMC Governing Board decides to select a new management company, vetting or putting in place a CEO of its choice.

Peleuses, who has been a member of the SWMC leadership team and served as director of ancillary services, has more than 30 years of health care management experience.

Mike Purvis

CEO, Sutter Santa Rosa Regional Hospital and Novato Community Hospital

Purvis has served as leader of Sutter Santa Rosa Regional Hospital since 2009. Purvis and his team developed and opened the hospital in October 2014. Recently, Purvis assumed additional responsibilities as CEO of both Sutter Santa Rosa Regional Hospital and Novato Community Hospital. In this capacity, Purvis will focus on integrating the Sutter North Bay services in collaboration with the medical group partners. In this role, he develops and guides the strategic direction of the North Bay hospitals and is responsible for sustaining long term clinical and business performance.

Purvis’s experience leading nonprofit community hospitals and health systems includes prior service as CEO with Saint Joseph’s Health System’s in Northern California and with Baptist Hospitals and Health Systems in Phoenix, Arizona. He began his career as a physical therapist providing direct patient care. Purvis is a graduate of Portland State University with a masters of business administration.

Deborah Raymond, R.N.

Chief operating officer, Kaiser Permanente Vallejo Medical Center

Raymond is responsible for clinical operations for the medical center. A Vallejo resident of more than 15 years, Raymond has been with Kaiser Permanente for 30 years and most recently, as the interim senior vice president and area manager for the Kaiser Permanente San Francisco Medical Center.

She has a master’s of science in nursing and a master’s of business administration both from the University of Phoenix and maintains her registered nursing license. Raymond is an executive committee member of the board of directors for the Solano Coalition for Better Health and a member of the steering committee for the Whole Person Care initiative in Solano County.

Viveka Rydell, Esq.

CEO, PDI Surgery Center

Rydell became CEO of PDI Surgery Center in May 2006 taking on the task of startup and expansion of PDI Surgery Center, a $1.5 million project that added a desperately needed service: 100 percent more capacity for surgery under general anesthesia for low-income children from 33 Northern California counties.

Before this, these children had no choice but to go to hospital emergency rooms for treatment of severe dental decay. She recently negotiated expanded services for patients with developmental disabilities ages 8–18 and began the PDI Promotores Program sending lay health workers into the community to act as a bridge between the diverse populations they serve and the health care system.

Rydell is passionately committed to shedding a light on the nation’s No. 1 preventable childhood disease — dental decay — and to the mission of improving dental and overall health in Northern California through collaborations along a continuum of care including staff, physicians and community leaders.

Rydell earned her juris doctor from U.C. Berkeley School of Law, bachelor of arts in English with honors from UCLA, and attended Stanford University’s Graduate School of Business Executive Program for Nonprofit Executives. She teaches business organization at Empire College School of Law and has served in volunteer roles on numerous professional and civic committees.

In 2016, she was honored to be a scholar at the nationally acclaimed Aspen Ideas Festival. Originally from Sweden, she has lived in California for more than 20 years, and resides in Santa Rosa with her three children.

Todd Salnas

President, St. Joseph Health–Sonoma County

Salnas oversees one of the county’s largest nonprofit employers. He joined that part of the organization as chief operating officer in September 2009 and for three years oversaw inpatient, outpatient and community outreach operations that employ 2,239 people at Santa Rosa Memorial and Petaluma Valley hospitals, along with a wide range of non-hospital-based services throughout the county.

Salnas came to St. Joseph Health from his former post as chief operating officer for Presbyterian Intercommunity Hospital, a 444-bed facility in Whittier. Previously, he served as administrative director for Phoenix Baptist Hospital and Medical Center and as a financial and medical management resident for HealthPartners Health Plan of Phoenix. He holds a dual master’s degree in business administration and health sciences administration from Arizona State University.

Steven Stricker, M.D.

Physician-in-chief, Kaiser Permanente Napa–Solano Service Area

Stricker has been a cardiologist with Kaiser Permanente in the Napa Solano area since 1984. He has served as the physician-in–chief of the Napa–Solano area since 1994. He has served on the board of directors of The Permanente Medical Group since 1992. Stricker grew up in Red Bluff and received his undergraduate degree from the University of California, San Francisco. He obtained his medical degree from the University of California Irvine, and completed his internship and residency at Massachusetts General Hospital in Boston. He is board certified in Cardiovascular Disease and Internal Medicine.

Pedro Toledo

Chief administrative officer, Petaluma Health Center

Petaluma Health Center is a nationally-recognized, award-winning health care organization committed to ensuring that all people in Sonoma County have access to high-quality, prevention-focused, patient-centered health care. Toledo joined Petaluma Health Center in 2014. Over that time, Petaluma Health Center has opened four additional health care delivery sites and has become one of the largest nonprofit organizations in Sonoma County, employing almost 400 individuals who work at seven clinic sites.

Its team of health care professionals provides more than 150,000 health care visits to approximately 35,000 community members. Prior to joining Petaluma Health Center, Toledo served as the director of community and government relations for the Redwood Community Health Coalition, the network of community clinics in the Northern California counties of Sonoma, Marin, Napa and Yolo.

He advocated for legislation and policies that promote health equity, strengthen community engagement, and foster small business growth. He serves on the board of numerous organizations, including the Sonoma County Workforce Investment Board, Rohnert Park & Cotati Health Action Chapter, and the Redwood Empire Food Bank.

Toledo has received dozens of accolades, including MillerCoors Leader of the Year award, the National Alliance on Mental Illness’ Hero in the Fight Award, and the North Bay Business Journal’s Forty under 40 award. Pedro earned a bachelor’s degree in anthropology and master’s degree in sociology from Stanford University, and a law degree from Cornell University Law School in Ithaca, New York.