Shana Bull of Digital Marketing + Social Relations wins an 11th annual Forty Under 40 award from North Bay Business Journal.
Responsibilities with your company: Since 2009 I have owned my own company with a focus on creating social media strategy for local businesses, creating content (photography and graphics), writing stories and reporting on analytics.
For the last few years I have written for magazines and online publications, Vineyard & Winery Management Magazine, Sonoma.com and now for the Sonoma County Tourism Bureau.
In addition to working one-on-one with clients, I speak on the topic of social media to groups such as PMG, North Bay Designers, WIMP, The Wine Road, Unified Wine Symposium, EcoFarm, etc.
In 25 words or less, how do you exemplify the spirit of being a top Forty under 40 professional?
Social media may be new, but the basics of marketing is the same. I value relationships, community, creativity, and staying true to my word.
Years with company: 8
Length of time in current position: 8 years
Number of people who report to you: 0
Greatest professional accomplishment: On Nov. 6, 2013 Twitter went public. My client, 8-year-old, Vivienne Harr from Make a Stand Lemonaid (a lemonade company which started on a philanthropic idea to help child slaves) was asked to ring the opening bell on the New York Stock Exchange - all because of an influencer marketing campaign (and one tweet) that I helped work on.
That morning, I sat at my computer and worked with the press to get the information about Make A Stand Lemonaid out to the world. We had a reach of almost 1 billion views across articles and social channels.
Greatest professional challenge: Social media is always changing. Just when you think you have all the answers, the channels change. It is always a challenge to keep up with the trends, but it is a challenge I enjoy. I constantly strive to learn everything I can about marketing on social media, and I love sharing that knowledge with my communities here in Sonoma County and the wine industry.
Best advice received: If you are not having fun, the consumer isn’t having fun.
Single most important event in your professional life in the last 12 months: I am on the board of directors for PMG (Professional Marketing Group) - North Bay and this year I took on the role of events chair, in addition to being secretary and part of the executive committee. We just held our first event of 2017, where I hosted and moderated a panel of photographers to a sold out room of over 60 bay area marketers. The event was our first sold out lunch since I started on the PMG board.
What steps is your company taking to sustain your organization and morale in the current economy?
Since my company is just me, I make sure to get out of the house and interact with my peers as much as I can. I find that when I am working from home for long periods of time my creativity and morale goes down. Sunshine and a good friend definitely helps with this.
Next professional goal: I just started writing for SonomaCounty.com on the local music scene and I hope to have a few interviews with local artists and musicians coming to the area soon. I would love to share a bottle of wine and interview Les Claypool from Primis and Claypool Cellars this year.
Owner/Director of Digital strategy
Shana Bull Digital Marketing + Social Relations