North Bay Business Journal

Report shows Napa tourism investment paying off

NAPA – Tourism in the Napa Valley has seen a significant uptick recently, the result of an aggressive push to bring visitors to the region during the off season with a series of new events and an increased marketing capacity that now includes being named the official wine region of the upcoming America’s Cup in San Francisco.

Inaugural ‘Flavor’ celebration of Napa food, wine

NAPA — A star-studded, four-day wine and food festival will soon take place in the Napa Valley, marking the first time the region synonymous with fine dining and wine will hold a gathering of such significance on its own turf.

Q&A: Clay Gregory, Napa Valley Destination Council: Napa tourism poised to enter new, vibrant era

NAPA — Clay Gregory, president and chief executive officer of the Napa Valley Destination Council, said tourism and hospitality this year has been steadily increasing, a trend he expects to continue, but not without its challenges.

Leading economist to address Impact Napa

NAPA — The Business Journal will host its annual Impact Napa Conference on Sept. 1 featuring highly sought-after economist Chris Thornberg as well as presentations from local experts on issues important to Napa businesses, including wine and tourism.

Napa to host major wine conference

NAPA — The Napa Valley Destination Council will host the first North American Wine Tourism Conference, an event aimed at highlighting trends and issues affecting stakeholders within the wine tourism industry in established and emerging wine destinations.

2011 Trends: Economist: ‘A lot of little green shoots springing up’

NORTH BAY – While some dark clouds remain on the economic horizon, North Bay economists and business climate watchers are increasingly bullish about the 2011 regional forecast.

Destination council prepares for new era

NAPA — The Napa Valley Destination Council will aggressively target more visitors to get them to the region at more crucial times – during the off-peak season and hopefully for longer stays in Napa Valley.

Impact Napa conference to feature economist Thornberg

NAPA — The Business Journal will host its annual Impact Napa Conference on Aug. 18 featuring a regional overview by highly sought-after economist Chris Thornberg as well as presentations from local experts on issues important to Napa businesses, including wine, tourism and the vitality of downtown Napa.

The event will be held Wednesday, Aug. 18 at the Meritage Resort in Napa. Registration begins at 7:30 a.m., and the program runs from 8:00 a.m. to 11:00 a.m. Tickets are $45 per person or $450 for a table of 10 (with company name on sign). To register, contact Linda Perkins at 707-521-5264 or events@busjrnl.com by Aug. 13, or go to www.NorthBayBusinessJournal.com.

Napa tourism program on path to launch

NAPA — Long-standing efforts to establish a regional destination marketing fund in Napa Valley cleared yet another procedural milestone as the county Board of Supervisors voted unanimously last week to adopt a resolution supporting the Napa Valley Tourism Improvement District.

Calistoga, Yountville next to decide on new countywide tourism district

NAPA — The proposal to form a Tourism Business Improvement District in Napa County gained further traction, as the city of St. Helena recently voted to join the effort to market the entire region as a tourist destination.

Napa tourism district gains favor

NAPA— The Napa County Board of Supervisors is backing formation of a Tourism Business Improvement District meant to attract more visitors via an aggressive, countywide marketing campaign that would promote more than just the wineries.

Napa Destination Council returns to membership structure; will launch mobile technology

NAPA COUNTY – After unwinding the structure last year, the Napa Valley Destination Council is returning to a membership platform, and officials hired a consultant to explore development of a business improvement district to fund its future.