July 21, 2014
North Coast wineries are selling more wine directly to consumers and are deploying technology and ideas from the wider retail world to do so.
June 25, 2014
It’s well-known among professional direct marketers that the most important factor for executing successful sales campaigns is the customer list. You can develop the most compelling offer known to man with the most creative presentation on the planet and yet completely bomb on results because your list wasn’t big enough or qualified enough to deliver the sales you expected.
Most tasting room managers want more visitor traffic so that they can increase the size of their customer email and phone outreach lists. But first, instead of spending precious budget dollars to drive more visitors to their location, they could be taking better advantage of the traffic they already have by converting more visitors to list members.
May 19, 2014
The wine business in Lake County has grown to the point that it needs more of its own support businesses. And wineries in the North Coast’s high country may be getting their first public wine warehouse. …
Rather than a threat to three-tier distribution, direct-to-consumer wine sales are complementary, a top Nielsen alcoholic beverage analyst told more than 450 at the Direct Sales Conference in Napa. …
March 26, 2014
What we expose in this the second of two articles is the truth behind what is really driving direct-to-consumer (DTC) sales, specifically sales made with direct customer interactions over the telephone. This time we explore the myths of closing a tasting room in the afternoon and that “free shipping” sells more wine out of state.
January 29, 2014
SACRAMENTO — California wine producers likely shipped 3.6 percent more wine to U.S. markets last year, and higher-end wines such as those made in the North Coast could benefit from a “transition” in supply and consumer tastes that favor quality and distinctiveness, according to experts at a major wine industry conference.
December 23, 2013
What we expose in this the first of two articles is the truth behind what is really driving direct-to-consumer (DTC) sales, specifically sales made with direct customer interactions over the telephone.
VinoPro has have compiled data from more than $8 million worth of direct-to-consumer sales made for its strategic partners in 2012. This is data based on real sales that occurred from actual interactions with customers and sales made over the telephone. Some of this data is surprising, because it contradicts much of what you have heard in dozens of conferences and from other so-called “experts” in their field.
What we learned from this exercise is that there are several myths in the DTC wine sales space that tend to permeate the thinking of those in the business. Real data should really be used instead, and is presented here for your immediate use.
September 24, 2013
U.S. wineries shipped 3.18 million cases directly to consumers in 2012. Of that volume, direct-to-consumer (DTC) sales have grown by 12 percent annually, almost three times faster than total industry sales.
Data collection or “data capture” is crucial to effective customer-relationship management and DTC sales, as these functions are completely dependent on being able to connect with your customer on an ongoing basis. Simply put, without accurate contact information, you can’t connect.
If your customer leaves your tasting room without giving you personal data, you are virtually watching years of lucrative sales walk out the door.
Make sure your entire tasting room staff is educated to be acutely aware of this.
July 11, 2013
NAPA — Napa-based social media management software developer VinTank and Vin65, a British Columbia-based wine e-commerce provider subsidiary of WineDirect in Napa, have teamed up to allow their users to access both companies’ data.
April 18, 2013
Shipments of wine directly to consumers from wineries in Napa and Sonoma counties, accounting for 69 percent of such shipments from U.S. sources, last year grew at 8.0 percent and 10.1 percent in value, respectively, helping push U.S. winery-to-consumer shipment value past that of wine exports for the first time, according to a new study.
June 1, 2012
NAPA — Wine direct sales and fulfillment provider WineDirect today said it acquired a Canadian company from which it has been licensing website, e-commerce and social networking technology for the past two years.
May 21, 2012
SONOMA — Increasing sales of wine plus greater demand for direct shipments has fulfillment services provider Wineshipping packing for a major expansion to Napa Valley.
July 25, 2011
NAPA — Microworks Technologies, a locally based developer of direct sales management software for the wine industry, is expanding as the needs of wineries for their tasting rooms, wine clubs and other direct-to-consumer channels change.
April 11, 2011
Three stories provide background for the the Business Journal’s Wine Industry Conference 2011 on April 28: 1. There is a “huge wave” of wine-related mergers and acquisitions coming, according to one lender to the industry. It’s in this environment that the Business Journal asked several significant and diverse players in California wine mergers and acquisitions market about their strategies for building portfolios. They will be part of the Mergers and Acquisitions discussion panel at the conference. 2. The Business Journal also asked the four members of the Direct Sales and Social Media panel for the conference about trends in sales of wine directly to consumers and use of social media in that endeavor. 3. There is much anticipation within both the wine industry and greater financial markets that 2011 will see a noticeable increase in dollars being spent both at the consumer level and in acquisition activity. Wine mergers and acquisitions transaction consultancy Zepponi & Company explores the widely varying motivations, expectations and investment time horizons of the five groups of historically active acquirers in the wine industry.
February 21, 2011
SANTA ROSA — Provino Premium Wines is expanding to accommodate a sales force to sell wines over the phone for a growing number of client vintners.
October 18, 2010
NAPA — A new 62,000-square-foot wine storage and fulfillment facility in Napa is part of a trend toward warehouses offering a wider range of logistics services.
September 6, 2010
WINDSOR – Pack n’ Ship Direct, a wine consumer direct logistics, deep storage and compliance service, announced a new strategic alliance and warehouse/shipping venue with Central Coast Wine Services in Santa Maria.
July 26, 2010
CARNEROS — The Ceja family of winegrape growers, vintners and restaurateurs is pushing to start construction this fall on the first phase of a multimillion-dollar winery project among its vines on the Napa County side of Los Carneros winegrowing region.
July 8, 2010
NAPA — VinAccess, eWinery Solutions and VinoVisit Inc. joined forces to provide French and Italian wineries with an integrated direct-to-consumer platform to promote tourism and sales to American consumers.
May 25, 2010
NAPA — IBG, formerly Inertia Beverage Group, closed a $7 million round of additional funding to support soon-to-be launched enhancements to its wine direct-shipping services to consumers and trade accounts.
May 24, 2010
WINDSOR – Alexander Valley Cellars is racking up more capacity to store, transport and ship wine as it has picked up a number of customers in the past year and is moving more wine out to the trade and consumers.