North Bay Business Journal

In case you haven’t noticed, young adults no longer wear watches. Is it because they are indifferent to the time of day and have nowhere to be? Of course not. It’s because smartphones have taken the place of watches, as well as encyclopedias, dictionaries, phone books and in many cases, even traditional computers in the lives of many so called “Millennial” consumers.

Smartphones and social media are being employed in new ways as many wineries increase their use of the latest technology to reach consumers and maintain control of branding — all across the U.S. To add your experience, comment on this story.