North Bay Business Journal

  • Tourism bureau, Alaska Air to jointly promote region

    January 20th, 2012

    SANTA ROSA — Just days after Alaska Airlines announced changes to its flights into Santa Rosa, the Sonoma County Tourism Bureau and the airline today announced a joint promotion of visits and flights to the region in the first half of 2012 — known as the tourism off season.

  • Officials say airport expansion to open North Bay to new markets

    January 12th, 2012

    SANTA ROSA — The expansion and safety upgrades of Sonoma County’s airport approved last week by the Board of Supervisors have the potential to vault the county’s $1.2 billion tourism industry even further by expanding into new markets, while producing nearly 900 jobs during construction, according to proponents and much of the business community.

  • Hospitality: Sonoma County bureau sees jump in leads

    July 4th, 2011

    The Sonoma County Tourism Bureau is increasingly benefitting from two sources — trade shows and weddings. … Several winery tasting rooms are opening in Sonoma and Napa counties in coming months. … The Napa Tourism Improvement District and the Napa Downtown Association have launched a new website as part of an effort to promote the downtown region.

  • Tourism: The $1.8 trillion question: What is the future of tourism?

    May 30th, 2011

    Tourism and hospitality industry representatives gathered in early May to discuss recent travel trends and how they affect Sonoma County, with a heightened focus on social media, evolving county demographics and “agritourism.”

  • Sonoma County officials buoyed by strong January

    February 28th, 2011

    SONOMA COUNTY – A steady increase in occupancy rates and revenue should have Sonoma County tourism returning to pre-2008 levels by the start of the second quarter, seemingly putting an end to a prolonged downturn, according to the Sonoma County Tourism Bureau.

  • Hospitality and Tourism: New Napa tourism center hopes to up traffic

    February 28th, 2011

    The Napa Valley Destination Council expects to open its new visitor’s center in the Riverfront in late March, leaving its previous location on First Street in Downtown Napa

  • Tourism officials optimistic about 2011; revenues up

    February 10th, 2011

    The tourism industry in Sonoma County has rebounded from a difficult past two years and looks to be even better this year, the Sonoma County Tourism Bureau said this morning at its annual gathering.

  • Hospitality andTourism: Tourism uniquely positioned for social media

    June 21st, 2010

    Those within the hospitality and tourism industry are uniquely positioned to both embrace and benefit from the ever-increasing reaches of social media tools as a means to boost occupancy rates.

  • Tourism bureau to track tourism dollars

    April 19th, 2010

    SONOMA COUNTY — The Sonoma County Tourism Bureau will act as a local liaison for a statewide campaign that tracks how tourism dollars are spent in effort to underscore the importance of such spending in local economies.

  • Sonoma panel recommends against joining countywide tourism effort

    March 29th, 2010

    SONOMA — The city of Sonoma budget committee, along with the seven major hotel proprietors located there, have recommended against joining a business improvement area with the Sonoma County Tourism Bureau, opting instead to work more closely with the Sonoma Valley Visitors Bureau.

  • Sonoma panel, hotels recommend against joining county bureau

    March 18th, 2010

    SONOMA — The city of Sonoma budget committee, along with the seven major hotel proprietors located there, have recommended against joining a business improvement area with the Sonoma County Tourism Bureau, opting instead to work more closely with the Sonoma Valley Visitors Bureau.

  • Tourism bureau efforts in ’09 helped salvage year

    February 15th, 2010

    SONOMA — While the tourism and hospitality industry in Sonoma took a sharp hit in 2009 amid steep economic decline, the Sonoma County Tourism Bureau announced at its annual meeting last week that the year was salvaged. It compared relatively well against some of its main competitors, and 2010 looks to be a much better year.

  • Seeing an uptick, tourism officials look forward

    September 14th, 2009

    SONOMA COUNTY – As tourism statistics indicate the sector is on the rise, the Sonoma County Tourism Bureau will commence its first, three-year strategic plan, including more tech marketing, a larger home office and additional satellite locations on the East Coast and abroad.

  • Hospitality & Tourism: Ex-winery manager starts wine, golf tour company

    July 6th, 2009

    Like many looking to entrepreneurship in a climate of downsizing, former Kendall-Jackson project manager Greg Anderson this summer launched a wine and golf specialty tours concept called Golf Vino.

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