North Bay Business Journal

Wine companies largely are caught between escalating costs of production and mixed perceptions of how much of the rising costs the market for finished wine will bear. Those are among the topics five of the Bay Area’s innovative wine entrepreneurs are set to tackle at the Business Journal’s Wine Industry Conference on April 18.

They talked to the Business Journal about key drivers of cost and retail pricing, how they and markets are responding, and pricing impacts for exports and alternative sales channels.

SANTA ROSA — VinoPro is sprouting new salespeople almost as fast as the spring shoots supplying grapes to the company’s growing cellar of clients.

SANTA ROSA — Provino Premium Wines is expanding to accommodate a sales force to sell wines over the phone for a growing number of client vintners.