North Bay Business Journal

Smartphones and social media are being employed in new ways as many wineries increase their use of the latest technology to reach consumers and maintain control of branding — all across the U.S. To add your experience, comment on this story.

Those within the hospitality and tourism industry are uniquely positioned to both embrace and benefit from the ever-increasing reaches of social media tools as a means to boost occupancy rates.

NORTH BAY — Most companies today feel like they just have to have a Facebook page, a Twitter account, a LinkedIn group and any other of the latest social networking sites out there.