July 21, 2014
North Coast wineries are selling more wine directly to consumers and are deploying technology and ideas from the wider retail world to do so.
June 25, 2014
It’s well-known among professional direct marketers that the most important factor for executing successful sales campaigns is the customer list. You can develop the most compelling offer known to man with the most creative presentation on the planet and yet completely bomb on results because your list wasn’t big enough or qualified enough to deliver the sales you expected.
Most tasting room managers want more visitor traffic so that they can increase the size of their customer email and phone outreach lists. But first, instead of spending precious budget dollars to drive more visitors to their location, they could be taking better advantage of the traffic they already have by converting more visitors to list members.
May 19, 2014
Eight in 10 large U.S. casual-dining chains surveyed cut the number of wines on their menus in recent months, according to a new report by a market-research firm.
May 6, 2014
HEALDSBURG — Truett-Hurst Inc. (Nasdaq: THST), on Tuesday reported sales soared 44 percent in its fiscal third quarter and 36 percent over nine months.
April 24, 2014
The volume of California wine shipments to U.S. markets returned to growth mode last year, after dipping in 2012, while the dollar value of those shipments slowed in 2013 following two years of strong growth, according to figures released Thursday.
April 3, 2014
HEALDSBURG — Truett-Hurst Inc. (Nasdaq: THST), wrapped up a wine-supply agreement with a Fullerton company that has sold millions of gift baskets in stores and online nationwide and in 30 countries.
March 26, 2014
What we expose in this the second of two articles is the truth behind what is really driving direct-to-consumer (DTC) sales, specifically sales made with direct customer interactions over the telephone. This time we explore the myths of closing a tasting room in the afternoon and that “free shipping” sells more wine out of state.
March 7, 2014
HEALDSBURG — Truett-Hurst, Inc., (Nasdaq: THST) on Thursday said it is shifting to a U.S. supplier of the novel cardboard-and-internal-bag bottle for its Paper Boy wine brand and noted that the change would slightly increase costs.
The company has signed a multiyear contract with a soon-to-be-disclosed domestic manufacturer.
“At the time we entered the agreement in February 2013, there wasn’t any other paper bottle supplier in the world; this was cutting-edge.”
February 6, 2014
HEALDSBURG — Truett-Hurst, Inc. (Nasdaq: THST) on Thursday reported its fiscal second-quarter net sales soared 76 percent from a year before, and the startup wine company said it achieved profitability, attributing the boost to innovatively packaged new brands in the past few months, new national distribution, more exclusive wines and increased direct-to-consumer marketing.
January 29, 2014
SACRAMENTO — California wine producers likely shipped 3.6 percent more wine to U.S. markets last year, and higher-end wines such as those made in the North Coast could benefit from a “transition” in supply and consumer tastes that favor quality and distinctiveness, according to experts at a major wine industry conference.
January 16, 2014
Producers of fine wine in the North Coast could benefit from stronger sales growth foreseen for this year after an overall decrease in growth in the past three, but higher costs of grapes and wine in recent years is squeezing the bottom line and increasing demographic shift away from the key group of consumers higher-end wine will moderate industry growth, according to the newly released Silicon Valley Bank’s annual industry forecast.
December 23, 2013
What we expose in this the first of two articles is the truth behind what is really driving direct-to-consumer (DTC) sales, specifically sales made with direct customer interactions over the telephone.
VinoPro has have compiled data from more than $8 million worth of direct-to-consumer sales made for its strategic partners in 2012. This is data based on real sales that occurred from actual interactions with customers and sales made over the telephone. Some of this data is surprising, because it contradicts much of what you have heard in dozens of conferences and from other so-called “experts” in their field.
What we learned from this exercise is that there are several myths in the DTC wine sales space that tend to permeate the thinking of those in the business. Real data should really be used instead, and is presented here for your immediate use.
August 28, 2013
Barack Obama’s success in the recent presidential election in the U.S. highlights the potential rewards for politicians who can successfully engage the Hispanic population, and this experience holds important lessons for the U.S. wine industry.
Hispanics are the largest and fastest growing minority in the U.S., but they drink less wine per capita than the average American. So it should not be a surprise that if the wine industry were to successfully target the market and influence Hispanics to increase their consumption, huge rewards would be in-store.
By Rabobank estimates, if the wine industry were able to bring Hispanic wine consumption up to the level of the typical consumer, annual wine consumption among Hispanics will increase by nearly 50 million cases over the next 20 years! That could be as much as 40 percent of the total growth in U.S. wine consumption over that period.
April 18, 2013
Shipments of wine directly to consumers from wineries in Napa and Sonoma counties, accounting for 69 percent of such shipments from U.S. sources, last year grew at 8.0 percent and 10.1 percent in value, respectively, helping push U.S. winery-to-consumer shipment value past that of wine exports for the first time, according to a new study.
April 10, 2013
The volume of California wine shipments to U.S. markets last year dipped for the first time in 11 years, but retail value of that wine rose by more than 8 percent for the second straight year, according to recently released figures.
Meanwhile, shipments of wine to the U.S. from all sources increased 2.4 percent, and retail value, 5.2 percent to new volume and sales records, according to data compiled by Woodside-based industry analysis firm Gomberg Fredrikson & Associates and San Francisco-based advocacy group Wine Institute.
April 8, 2013
Wine companies largely are caught between escalating costs of production and mixed perceptions of how much of the rising costs the market for finished wine will bear. Those are among the topics five of the Bay Area’s innovative wine entrepreneurs are set to tackle at the Business Journal’s Wine Industry Conference on April 18.
They talked to the Business Journal about key drivers of cost and retail pricing, how they and markets are responding, and pricing impacts for exports and alternative sales channels.
February 21, 2013
U.S. wine exports, 90 percent from California, last year increased 2.6 percent in winery revenue to a record $1.43 billion from 2011, but at the same time, shipment volume dipped 4.9 percent, a major wine trade policy advocacy group announced today.
February 13, 2013
Share your thoughts on this week’s NBBJ Pulse Poll: “Will consumers pay more for wine?”
Prices for winegrapes and wine available for purchase in bulk for production purposes spiked in 2012 as the industry fretted about having enough to supply growing wine sales.
As the costs embedded in the 2012 vintage reach store shelves over the next couple of years, a number of vintners are wondering how consumers will react to price increases.
October 22, 2012
ST. HELENA — Blicker Pierce Wagner Wine Merchants, an online retailer of fine and rare collectibles that is better known as BP Wine, and the owners’ “flash” online wine sales venture Last Bottle Wines are growing so quickly that they are have secured a much larger south Napa warehouse.
October 1, 2012
NAPA — Wine industry professionals are more optimistic about profitability as sales bounce back in a number and despite looming issues with grape supply, according to a survey of executives presented at a major symposium in Napa last week.