North Bay Business Journal events materials
SSU Economic Outlook 2016
Learn more from the 23rd annual SSU Economic Outlook on Feb. 24, 2016, featured demographer Ken Dychtwald, Ph.D., investment expert Chris Wolfe of Merrill Lynch and Sonoma State economist Robert Eyler, Ph.D.
Impact Napa 2015
The eighth annual Impact Napa conference Aug. 19 peered into the county’s future in wine, food, environment and community development. It featured an exclusive interview with iconic vintner Agustin Huneeus and a panel of esperts discussing needed directions Napa Valley needs to take in the next 10 years.
Wine marketers say consumer shifts call for new approaches
One of the nation’s largest wine wholesalers is retooling its marketing to help producers. A builder of hot brands warns against trading authenticity for notoriety. A maker of bubbly poured at top events has had radically rearrange marketing postrecession. And wine e-tailers differ on the roles of technology and “gatekeepers” in selling directly to consumers. As background for the issues related to its Wine Industry Conference on Friday, the Business Journal interviewed the speaker and seven panelists on these matters and more.