DALLAS, SANTA ROSA -- Una Vez Mas, LP, ("UVM") the largest affiliate group of the Azteca America television network announced that it has entered into an agreement with High Plains Broadcasting, Inc. and Newport Television, LLC for the acquisition of KFTY, Channel 50, Santa Rosa, California. In addition to Santa Rosa, KFTY serves the San Francisco, Oakland and San Jose markets and is carried on Comcast Channel 31 and DirecTV and Dish Channel 50 throughout. Upon consummation of the transaction, KFTY will become an Azteca America affiliate.
"My roots are in the Bay Area and my father owned one of the first Spanish-language television stations there. This is like a homecoming for me." said Terry Crosby, Chairman and CEO of Una Vez Mas. "San Francisco is now the 9th largest Spanish-language television market with more than 390,000 Hispanic households and an ideal place for UVM to expand its footprint."
"Una Vez Mas and Azteca America are committed to working together to better serve our viewers," stated Randy Nonberg, President of UVM. "While this is an existing Azteca America market, it is a new one for UVM. With the improved coverage afforded by KFTY and our years of experience operating Azteca America stations we will be an asset to our community and to our network."
Una Vez Mas was founded in 2002 and is headquartered in Dallas, Texas. In 2006, Una Vez Mas became an Alta Communications portfolio company. UVM owns and operates television stations throughout the United States including Las Vegas (KHDF 19), Phoenix (KPDF 41), San Antonio (KVDF 31), Tucson, (KUDF 14), Santa Barbara (KZDF 8), Atlanta (WUVM 4), Washington, D.C. (WQAW 69) and Tampa (WXAX 26). Una Vez Mas completed its acquisition of full power stations in Dallas (KAZD 55) and Houston (KYAZ 51) in December, 2010. Una Vez Mas seeks to provide the communities it serves with relevant programming that informs, entertains, and inspires.
Azteca America is the alternative choice in broadcast television for Spanish-speaking families residing in the United States. The Azteca America now reaches 89 percent of the Hispanic households in the U.S., operating in 79 markets nationwide. Wholly-owned by Mexican broadcaster TV Azteca, S.A. de C.V, Azteca America has access to the best programming from TV Azteca's three national networks including a library with over 200,000 hours of original programming and news from local bureaus throughout Mexico.