The traveling friendship of Guy Fieri and Sammy Hagar
Famously blonde. Incredibly wealthy. Devoted to wearing sunglasses indoors. Not only do celebrity friends/business partners Guy Fieri and Sammy Hagar share similar traits, they also share similar frequent-flier lifestyles.
Fieri, 53, of Food Network fame, travels the country doing what celebrity chefs do: hosting TV shows and opening restaurants on land and sea. Rock and Roll Hall of Fame inductee and former Van Halen frontman Hagar, 74, continues to tour and tend to his many endeavors.
Somewhere in between all of that, they co-own a tequila brand, Santo Spirits, which takes them to Mexico to a distillery in Jalisco — even during the pandemic. The two have tequila to thank for their friendship, although their bond started long before Santo.
Hagar got his start in the spirits business in 1996 with his tequila brand Cabo Wabo, long before "celebrity liquors" became regular fixtures on store shelves. (He sold 80 percent of his interest in the company for a reported $80 million in 2007, and his remaining stake in 2010.) Cabo Wabo tequila serendipitously brought him and a yet-to-be-famous Fieri together decades ago.
The pair talked to us about travel, tequila and their relationship's origin story.
Q: First of all, happy belated birthday, Sammy.
Hagar: Well, thank you. I'm still celebrating.
Fieri: He does not act his age, nor does he look it, so he just keeps going.
Hagar: My birthday's on (October) 13, but I started on the 1st in Huntington Beach. Then I went to Catalina for three nights to do a birthday bash there, and then I headed down to Cabo (San Lucas).
Q: It sounds like you've had a tradition of going down to Cabo San Lucas, Mexico, for your birthday for years. Is that because of your tequila, or did that come before?
Hagar: It started with the tequila. When I first tasted good tequila it was way back in about '85. I bought a condo in Cabo when the first condo units were there — there was nothing else, just all dirt roads and everything — and I tasted real tequila. One percent agave tequila; I don't even know what kind it was.
My friend said, "Let's go to Guadalajara, I'll take you to the town of Tequila and show you all these little places." I went there and it just blew my mind. I decided I was going to build a tequila bar in Cabo — Cabo Wabo. Then I had to go down and find my own tequila.
Guy Fieri was my No. 1. He sold more Cabo Wabo tequila out of his two little restaurants back then. He wasn't a star yet; he was a real chef back then. He was behind the stove, baby, with a hat on. He had that spiked-up hair underneath the hat, though.
Anyway, he sold more Cabo Wabo than anyone and won a contest, so I went and met him after my show. He took the guitar that he'd won, flipped it over and served me sushi. I thought, this guy can be a friend. And here we are in business together like 30 years later, almost.
Q: That is a wild origin story. I'm sure you've gone to Mexico together quite a bit.
Fieri: I was going to Mexico a lot then, not knowing Sammy, but going down and enjoying real tequila. Cabo Wabo was the real deal. I remember selling it in my restaurants like, this is a different level. And so I was the No. 1 seller at my restaurants. Maybe I brought home several hundred cases to my house. Let's not talk about that.
But when Sammy called me, I was shooting "Diners, Drive-Ins and Dives" off the coast of Seattle, and (he) told me that he'd sold Cabo Wabo. I was heartbroken. The next sentence out of my mouth was "If you ever do this again, can I be involved?" I've always wanted to make real tequila. So 10 years later, he calls me and tells me that we're getting started.
Q: You're trying to release a new añejo (an aged tequila) soon. Are you guys going down to Mexico to the distillery? And is that more challenging because of the pandemic?
Hagar: Guy and I happen to have airplanes; we're very fortunate. So we took a few guys down there to get (the añejo) right, to get the barrels (they're aged in) right.
But now they send us samples across the border. We go down and check it.
Q: Can you take as much liquid as you'd like if you're flying in a private plane?
Fieri: No, I just got busted the other day.
Hagar: I've had the same problem. You're only allowed so much, and when you're over that, they take it. And when they see this good tequila, they're going, "You've got too much. We need these three cases for us."
Q: Do you have to do coronavirus testing on your own because you are flying private? How do you have to go through covid protocols if you're not flying commercial?
Hagar: Yeah, you have to get covid tests done to come in and out, even if you're flying privately. Even if you're vaccinated. It's pretty crazy. We don't want to get political, but that drives me nuts. Wait a minute, I got my vaccination, I thought that was going to allow me to travel freely? But you still got to shove that thing up your nose.