Kim Stare Wallace of Dry Creek Vineyard wins Women in Business Award
Notable Quote: “It seems that the wine industry will continue to consolidate and become more homogenized, which is why it is more important than ever to produce wines with a real story from a real place, that are made by real people.”
Other things about me...
What is your biggest challenge today?
The biggest challenge facing our family winery is the increasing corporatization of the wine industry. Every day it becomes more challenging to get the mind share of our distributors and accounts in the wholesale market. With all of the virtual brands popping up on the shelves and on wine lists, it is also a challenge to stand out to the consumers as an authentic, heritage brand.
What advice would you give to a young woman entering your profession or the work world today?
Don’t be afraid to challenge the status quo. Too many times things are done a certain way because “that’s how they have always been done.” Each event, campaign, idea, etc. should be better than the last and most times the success hinges on how thorough the details are. Be the person who takes something from mediocre to sensational. And when in doubt, just remember “there’s no way out but through it.”
Words that best ?describe you:
Resilient, tenacious, focused
Best place to work ?outside of your office:
We have the most beautiful picnic grounds right outside of our tasting room, so when it is nice and warm outside, I like to sit out there and see the smiles on the faces of our visitors. It helps remind me why I got into this business in the first place.”