Meet Winegrowers of Dry Creek Valley's Ann Petersen, one of North Bay Business Journal's 2019 Forty Under 40
Ann Petersen, 38, executive director for Winegrowers of Dry Creek Valley in Healdsburg, is one of North Bay Business Journal's Forty Under 40 notable young professionals for 2019.
Responsibilities with your company: Lead global strategy for established regional trade association representing 65 vintners and over 125 growers in the Dry Creek Valley AVA.
How do you exemplify the spirit of being a top Forty Under 40 professional?: Innovation, vision and transparency are my personal core values in my career.
Years with company: 5
Length of time in current position: 5 years
Number who report to you: 3
Greatest professional accomplishment: Winning second place in China in an international business plan competition during my MBA.
Greatest professional challenge: Work/Life Balance
Best advice received: You can dress down here a little bit; we are in Sonoma County!
Single most important event in your professional life in the last 12 months: Seeing the Dry Creek Valley brand come to life with new entrance signs installed.
What steps is your company taking to sustain your organization and morale in the current economy?
Our company is taking steps to build Dry Creek's reputation among the wine tourism segment. Increasingly important, this segment of consumer has little direct marketing.
Next professional goal: Whatever sounds the most challenging
Education: Robert H. Smith School of Business, University of Maryland, College Park, MD MBA, 2010 Entrepreneurship and Marketing; Associate, New Markets Venture Partners - Consulted for in-house venture capital firm: China Business Plan Competition - Awarded second place in international business plan competition; Summer associate, PepsiCo; Wake Forest University, Winston-Salem, NC B.A., 2002 bachelor of arts in political science with minor in Music; Willis Scholarship recipient
Hometown: Germantown, Maryland
Mentor/admired businessperson: Warren Buffet
What is your most disliked buzzword?: Blue sky
Best place to work outside of your office: A winery!
Hobbies: Cooking and hiking
What you wanted to be when you grew up: A politician!
No. 1 thing you want to accomplish by the time you turn 40: To grow up
First job: Submaker extraordinaire; TQ's subs and Pizza
Social media you most use: Facebook
Favorite book: “East of Eden,” John Steinbeck
Favorite after-work drink: Zinfandel!
Last vacation: Ashland, Oregon, to visit family
What does your mom or dad brag most about you?: That I do what I want