Women in Business 2013: Rebecca Faust, Rack & Riddle Wine Services

The "Follow This Story" feature will notify you when any articles related to this story are posted.

When you follow a story, the next time a related article is published — it could be days, weeks or months — you'll receive an email informing you of the update.

If you no longer want to follow a story, click the "Unfollow" link on that story. There's also an "Unfollow" link in every email notification we send you.

This tool is available only to subscribers; please make sure you're logged in if you want to follow a story.

Please note: This feature is available only to subscribers; make sure you're logged in if you want to follow a story.


Rebecca Faust

Managing member, Rack & Riddle Custom Wine Services, 14100 Mountain House Rd., Hopland 95449; 707-744-8100;

Age: 53

Residence: Healdsburg

Professional background: Finance, CPA

Education: BA Business, Sonoma State University

Staff: 50 employees

Tell us about yourself and your company: I am very shy, but can get comfortable following an introduction. I run from spotlights, speeches and most meetings held for little or no purpose. I would much rather stick to a focused agenda each day that allows for accomplishment and progress. I love my children and take great pride in their success.

Rack & Riddle has been a labor of love and seven-day work weeks. It has evolved from a simple beginning and a few clients to a very complex business with more than 150 clients. That is strategically challenging. We have an amazing group of employees and the effort they put in their jobs and the work they do on behalf of our clients leaves me humbled.

We are lucky to have them all. I don’t know what the days ahead will bring, but the journey so far at Rack & Riddle has been filled with many twists and turns, a few surprises and tears and a great many moments of pride. I have been very lucky.

What is a major accomplishment in the past year or so?: Launching a new sparkling wine brand, Breathless Wines, with my sisters, in memory of our mother.

What is the achievement you are most proud of?: The establishment of Rack & Riddle, and finding my children still wanting me to be a big part of their lives.

[caption id="attachment_75546" align="alignleft" width="180"] Rebecca Faust[/caption]

What is your biggest challenge today?: The need for capital to continue to expand the business. Getting a loan when you’re not wealthy, despite the success of Rack & Riddle, is difficult.  

Words that best describe you: Shy, fair and I have a big heart for anything involving my children, my sisters or any of their children. I very much love them all.

As a successful female professional, what were the biggest obstacles you faced and how did you overcome them?: That my entrepreneurial spirit was somehow less important. I never stopped dreaming about having my own business though. Launching a wine business, especially one dealing in service that lacks the glamour of its own brand, and succeeding during a period a time when so many businesses failed was proof about dreams and daring to try.

How do you think your profession will change in the next five years?: The need for more innovation in reaching consumers must be a major driver for those in the wine business. Spirits and beer are always trying to find a pitch to reach consumers. Wine as a beverage waits to be discovered. It’s the wrong approach.

What advice would you give to a young woman entering your profession or the work world today?: Find passion, work hard, be fair in your judgement of others.

Who was your most important mentor?: My mother, Martha Faust. She was in business before most women knew what business meant. She worked hard to raise three daughters and to make them believe they could succeed. She gave us all a strong work ethic and a determination to succeed.

Most admired businessperson outside your organization: Jon Dal Poggetto

Current reading: Ownership Thinking by Brad Hams

Most want to meet: Buster Posey

Stress relievers: Planning trips and then visiting my daughter in Ireland

Favorite hobbies: Soccer, running and watching my son play baseball

Show Comment

Our Network

Santa Rosa Press Democrat
Sonoma Index-Tribune
Petaluma Argus Courier
Sonoma Magazine
Bite Club Eats
La Prensa Sonoma
Emerald Report
Spirited Magazine