Santa Rosa’s OptiRev wins a Healthiest Companies in the North Bay award

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OptiRev, LLC

First-Time Winner

3317 Chanate Rd., Ste. 2D, Santa Rosa, CA95404


SANTA ROSA — As a digital hospitality marketing company working to optimize its client’s revenue sources and channels for effective and efficient hotel operations, OptiRev is also a lifestyle company dedicated to the well-being and development of its team, clients, and community.

“We want to create a work environment that fosters enjoying your life, while still growing and maintaining a successful business,” said CEO Holly Byck. “No one should live or die just for a paycheck.”

At OptiRev, employees are free to set their own schedules. Workers are not micro-managed and can get time off as needed to address home-related needs.

“We’re all adults, and our open policy of trust reflects that. We manage by absolute results and measure our collective performance by understanding the predictive modeling of consumer behavior.”

She said we all live in a digital world and our goal is to maintain a collaborative work environment that promotes research and development among individuals who are paid to spend their time developing skill sets that enhance a client’s mission.

The firm’s 14 employees represent a demographic recipe for success. The team’s collective wisdom and collaboration reaps benefits to be derived from tapping into different age groups combined with the passions of individuals that come together to address a common purpose.

“Workplace wellness at OptiRev is important for the overall physical health and peace of mind of our employees,” said Stephanie McGovern, administrative services manager.

“Promoting a healthy lifestyle offers advantages for individual employees and their families, and enables them to be focused and achieve better results.”

Everyone regularly participates in the company’s wellness program. Providing time for staff members to exercise, make healthy choices and have the flexibility to work from home, decreases stress reduces employee health risks and improves overall well-being — factors proven to lower the incidence of illness and lost time at work, according to McGovern.

As a result, absenteeism and workers compensation claims at OptiRev are extremely low, and the dedication of senior management and owners in supporting a healthy lifestyle enables employees to feel positive, be productive and realize company goals.

“We see strong evidence of the value inherent in this work environment and carry it forward as everyone participates in off-site activities, such as our outing for in-indoor go-cart racing at Driven Raceway in Rohnert Park,” Byck added.

Gary Quackenbush (, 707-322-1882) is a contributing writer.

OptiRev, LLC

First-Time Winner

3317 Chanate Rd., Ste. 2D, Santa Rosa, CA95404


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