Katie Hawkins has a simple answer for how she relieves stress as well as what makes her passionate about her career.
“Anything outdoors…,” she said. “The key to my success in the industry has always been my passion for spending as much time as possible outdoors.”
Featured this year on the cover of SnowSports Industry of America’s magazine among “Women to Watch,” Hawkins has brought her education to the outdoor industry. In addition to driving market growth, she pushes for awareness of female participation and women’s-specific products.
TELL US ABOUT YOURSELF AND YOUR COMPANY
EDUCATION: Bachelor’s degree in business administration, Washington State University; MBA, Sacramento State University.
I joined the outdoor industry in 2005 and currently serve Marmot as the company’s regional sales manager. In this role, I revel in leading the sales team in developing and executing growth strategies with the brand’s North American retail partners. I’m well-known for my creative sales strategies and campaigns that drive results for Marmot and the company’s existing — and new — retail partners.
While helping support all sales efforts, I have a strong gravitational pull toward building sales growth and brand awareness for the women’s-specific categories of gear, apparel and accessories at Marmot.
In 2013, I was awarded the prestigious First Ascent Award by the Outdoor Industry Women’s Coalition (OIWC) for being an upcoming leader in the Outdoor Industry.
Whenever possible, I do trail running, backcountry skiing, mountain biking, camping and yoga. I lives in Northern California with my husband, Chris, and two adventure-loving dogs, Dolly and Grizzly.
MAJOR ACCOMPLISHMENT IN THE PAST YEAR OR SO
This has been a big year for me. In January 2016, I was featured on the cover of the SnowSports Industries of America (SIA) show daily publication as one of a select group of “Women to Watch.”
At that same time, I launched my personal blog (iamladyhawk.com). I launched this blog because I’m completely dedicated to using my experience in the outdoor industries to build partnerships, develop strategies for success to enable growth for our markets and to push the growth and awareness of female participation and women’s-specific products within our industries and to consumers directly.
Plus, I wholeheartedly believe in giving back and that’s what I’m committed to doing through my blog.
WHAT IS THE ACHIEVEMENT YOU ARE MOST PROUD OF?
I am incredibly inspired and proud of my family. I am so blessed to have such caring and supportive people in my life.
WHAT IS YOUR BIGGEST CHALLENGE TODAY?
The outdoor industry is rapidly changing due to foreign exchange, global warming, and closures of retail locations. Brands have to restructure and face these challenges head on to create new and captivating go-to-market strategies to continue to bring growth to our markets and to drive participation in outdoor sports and recreation.
WORDS THAT BEST DESCRIBE YOU: Authentic, generous, passion for adventure.
AS A SUCCESSFUL FEMALE PROFESSIONAL, WHAT WERE THE BIGGEST OBSTACLES YOU FACED AND HOW DID YOU OVERCOME THEM?
The biggest obstacle I’ve faced in my career has simply been about getting a seat at the table. Over the course of my career I’ve continued to work at obtaining the skill set needed to contribute in executive meetings and be a confident decision maker for my organization. However the most challenging part was getting invited to the meetings. Similar to Facebook COO, Sheryl Sandberg – if I wasn’t invited to the meeting, I would navigate my way into getting invited or just insert myself. Don’t make apologies for being a leader; your organizations success is dependent on collaboration and diversity.
Regional sales manager
Marmot Mountain LLC
5789 State Farm Dr., Ste. 100, Rohnert Park, CA 94928