5 wine industry suppliers win WINnovation Awards for 2018
Whether solving a problem or seizing an opportunity, these five wine industry suppliers used ingenuity and technology to develop innovative products and solutions for vineyards and wineries. They represent the vanguard of product and service innovation that is essential for the advancement and prosperity of the wine industry.
The following are winners of Wine Industry Network’s seventh annual WINnovation Awards for excellence in wine industry innovation.
Sales forces for the small brands
The continued consolidation of distributors is making it harder and harder for small brands to make it in the three tier system. Even for those who do get a distributor, they will get very little sales support as just another of the thousands of small brands that they represent, and if they don’t move the needle on sales, they risk being dropped from distribution.
BevStrat was created by long time beverage alcohol industry professional Brian Rosen with experience in both retail and distribution to help small brands tackle these obstacles to making it in the three tier system.
Bevstrat provides an independent sales force across the U.S. that can handle sales calls for the many brands that don’t have the resources to put together their own dedicated sales teams for the various markets they target. BevStrat currently supports 114 SKUs and 25 makers and sell hundreds of cases every month for clients, giving small brands a chance to make it in today’s highly competitive three tier system.
Natural and no detectable TCA
DIAM Bouchage has an established reputation for their micro-agglomerated corks treated with the Diamant process which uses supercritical carbon dioxide to extract compounds that cause sensory deviations, including TCA from the cork. DIAM has manufactured these technological cork closures for still wine, sparkling, and spirits for years, and have built on the technology over recent years providing different and reliable levels of permeability to suit the winemaker’s needs.
Their latest innovation is Origine by DIAM, an ultra-sustainable cork made from natural ingredients: cork, beeswax emulsion and a 100 percent vegetable polyol binder. The beeswax used is completely natural, making the corks watertight and protecting the wine against any capillary migration while also protecting the integrity of the cork elasticity.
Origine by DIAM offers all the hallmarks for DIAM corks: reliability, natural sealing, and consistent performance with no detectable TCA. The Origine is available in DIAM 10 and DIAM 30 for still wines. Cork already has a highly sustainable credentials, but Origine takes the next step in the evolution providing an option for wineries that are fully committed to natural and sustainable products and won’t compromise on the quality and reliability of their wines.
Data leads to consumer insights
Using data analytics for marketing isn’t new, but the wine industry is still learning how to best take advantage of the massive amounts of data that can be collected about their consumers. Emetry’s innovative approach is to aggregate data from multiple sources and help wine brands quickly and clearly see what opportunities exist in the market, so they make informed strategic plans for growth and marketing.
Its software uses data from a range of digital sources, including the wine scanning app Delectable, and packages it into one easy to use insights dashboard. Within the dashboard, users are able to enter their product and look at the diagnostics of it in different markets. The insights go beyond product sales data and focus in on consumer purchasing behaviors. The users can see what type of consumers are talking about their product, where they purchase it, what else they purchased, who their competitors are within a market and more.