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Wine Country hotel occupancy in mid-May improves from bottom in April amid coronavirus lockdown

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North Bay hotel data

For April, compared with a year before.

NAPA COUNTY

Occupancy: 12.9%, down 82.3%

Average daily rate: $109.32, down 64.4%

Revenue: $1 million, down 96.6%

Revenue year to date: $58.6 million, down 45.7%

Survey size: 2,722

SONOMA COUNTY

Occupancy: 28.4%, down 62.5%

Average daily rate: $140.83, down 9%

Revenue: $4.6 million, down 81.2%

Revenue year to date: $55 million, down 35%

Survey size: 5,639

MARIN COUNTY

Occupancy: 25.8%, down 67.4%

Average daily rate: $103.01, down 44.2%

Revenue: $1.7 million, down 83.7%

Revenue year to date: $23 million, down 41.1%

Survey size: 2,211

SOLANO COUNTY

Occupancy: 34.7%, down 52.3%

Average daily rate: $81.13, down 16.2%

Revenue: $3.6 million, down 58.7%

Revenue year to date: $25.6 million, down 17.7%

Survey size: 4,286

Source: STR Inc.

See past reports on local lodging: nbbj.news/hoteldata


For more stories about the coronavirus, go here.

See previous reports on the local hotel industry.

Check out this map showing progress of California counties toward reopening from economic lockdowns.

April hotel data — the first full month of the coronavirus pandemic-inspired collapse — show the damage caused to the Wine Country’s hospitality industry, according to figures released Wednesday. Data also were released for last week, and they show improvement.

Hotel occupancy in the North Bay for all of April shows Napa County’s occupancy rate was 12.9%, down 82.3% from April 2019, according to data analytics firm STR. Napa’s average daily rate was $109.32, down 64.4%, while revenue was $1 million, down 96.6%.

Sonoma County’s hotel occupancy rate last month was 28.4%, down 62.5% from the year prior. The average daily rate was $140.83, down 9% from a year ago. Revenue was $4.6 million, down 81.2%.

The occupancy rate in Marin County in April was 25.8%, a 67.4% drop from a year earlier. The average daily rate was $103.01, down 44.2%, and revenue was $1.7 million, down 83.7%.

Solano County’s occupancy rate in April compared to a year earlier was 34.7%, down 52.3%. The average daily rate for the county’s hotel industry was $81.13, down 16.2% from April 2019. Revenue was $3.6 million, down 58.7%.

New figures for last week, however, are more encouraging. Hotel occupancy rates showed little variance from the week before, according to STR.

In Napa County, hotel occupancy for the week of May 10-16 was 17.5%, down 77.6% from a year earlier. Average daily rate was $107.50, declining 70.1% over the year, and revenue per available room was $18.80, down 93.3%.

The hotel occupancy rate in Sonoma County last week was 38%, down 53.3% from the same time period in 2019. The average daily rate was $100.14, down 49.4%, and revenue per available room was $38.01, reflecting a 76.3% decline.

In Marin County, hotel occupancy last week was 31.3%, down 62.3% from a year ago. Average daily rate was $106.91, a decline of 47.9%; and revenue per available room was $33.45, down 80.4%.

Solano County’s hotel occupancy last week was 45.8%, down 42.5% from a year earlier. The average daily rate was $81.70, down 24.7%, and revenue per available room was $37.38, down 56.7%.

North Bay hotel data

For April, compared with a year before.

NAPA COUNTY

Occupancy: 12.9%, down 82.3%

Average daily rate: $109.32, down 64.4%

Revenue: $1 million, down 96.6%

Revenue year to date: $58.6 million, down 45.7%

Survey size: 2,722

SONOMA COUNTY

Occupancy: 28.4%, down 62.5%

Average daily rate: $140.83, down 9%

Revenue: $4.6 million, down 81.2%

Revenue year to date: $55 million, down 35%

Survey size: 5,639

MARIN COUNTY

Occupancy: 25.8%, down 67.4%

Average daily rate: $103.01, down 44.2%

Revenue: $1.7 million, down 83.7%

Revenue year to date: $23 million, down 41.1%

Survey size: 2,211

SOLANO COUNTY

Occupancy: 34.7%, down 52.3%

Average daily rate: $81.13, down 16.2%

Revenue: $3.6 million, down 58.7%

Revenue year to date: $25.6 million, down 17.7%

Survey size: 4,286

Source: STR Inc.

See past reports on local lodging: nbbj.news/hoteldata


For more stories about the coronavirus, go here.

See previous reports on the local hotel industry.

Check out this map showing progress of California counties toward reopening from economic lockdowns.

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