Marin Humane's Ashley Evans wins North Bay CFO award

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Director of Finance

Marin Humane

171 Bel Marin Keys Blvd, Novato 94949



Ashley Evans of Marin Humane in Novato wins one of North Bay Business Journal's CFO awards.

Professional background: Mt. Tam Dog Company - accounting and finance manager; Alps Partners – finance manager; Gruppo Stile – accounting and operations manager; Established Brands International – accounting

Education: Williams College, B.A. Economics; currently pursuing CPA at the University of California, Berkeley

What do you see as the essential role of a financial leader in the current environment?

The financial leader is responsible for the accurate tracking and reporting of a company’s financial data, financial planning for the organization and management of risks. In today’s environment, the financial leader is taking increasing responsibility for the analysis of data and contributing to the strategic decision making.

What are the biggest changes you’ve seen in your industry?

I’ve only been in the animal welfare & nonprofit world for two years, so I haven’t noticed any changes yet

Tell us about the particular challenges and opportunities your organization has met in the recent past.

During this past year, we saw a number of natural disasters occur across the country. While we were fortunate not to be hit in Marin County, our organization reached out and provided assistance to people and animals impacted by the Northern California fires, we raised money which we donated to the Houston SPCA after Hurricane Harvey, we took in dogs from Florida to clear the shelters during Hurricane Maria, and we sent staff to Santa Barbara to assist following the fires there. Both our staff and our donors stepped up to help, and we are continuing to build our disaster readiness in preparation for the future.

What advice would you give to young emerging financial leaders?

I would advise they choose a field they are interested in. Every industry needs financial professionals. If you are working in a field you are passionate about, it makes the work that much more enjoyable!

What’s the best advice for weathering today’s economic environment?

Be prepared with contingency planning, financial liquidity, and strong financial partners.

How do you think your business will change in the next five years?

We are looking to build a new campus facility in the next five years so we will be planning a capital campaign and multiple ways to finance the improvements.

What is a decision you wish you hadn’t made? What did you learn from it?

I wish I had left the private sector to join a strong mission-driven nonprofit such as Marin Humane much earlier as the work we do is deeply rewarding.

What is your most memorable business experience?

Joining Marin Humane when the CFO was out on extended leave right in the midst of the financial statement audit and tax preparation process. Without the prior CFO, there was a bit of chaos but as I had worked as a temporary employee for a couple months, I was able to access the necessary financial files and run reports. Working with the audit team, we persevered to success.

What is your greatest business success?

I seamlessly took over the CFO duties, upon the prior CFO’s departure, managing the financial functions of the organization while increasing the transparency through items such as cash flow reporting and multi-year budgeting.

What was your toughest business decision?

No hairballs yet!

What would your friends be surprised to find out about you?

I spent my college summers working in Alaska in a salmon cannery.

Director of Finance

Marin Humane

171 Bel Marin Keys Blvd, Novato 94949



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