Subscribe

Napa County ekes out hotel occupancy growth in October, while beds emptier in Sonoma, Marin, Solano

The "Follow This Story" feature will notify you when any articles related to this story are posted.

When you follow a story, the next time a related article is published — it could be days, weeks or months — you'll receive an email informing you of the update.

If you no longer want to follow a story, click the "Unfollow" link on that story. There's also an "Unfollow" link in every email notification we send you.

This tool is available only to subscribers; please make sure you're logged in if you want to follow a story.

Please note: This feature is available only to subscribers; make sure you're logged in if you want to follow a story.

Subscribe

North Bay hotel data

For October, compared with a year before.

NAPA COUNTY

Occupancy: 77%, up 0.2%

Average daily rate: $405.87, up 0.6%

Revenue: $49.1 million, up 0.3%

Revenue year to date: $390.5 million, up 5.1%

Survey size: 5,026

SONOMA COUNTY

Occupancy: 76.9%, down 4.7%

Average daily rate: $200.07, down 1.2%

Revenue: $31.7 million, down 3%

Revenue year to date: $281.2 million, down 3%

Survey size: 6,657

MARIN COUNTY

Occupancy: 76.6%, down 8.3%

Average daily rate: $211.61, down 0.1%

Revenue: $12.7 million, down 8.2%

Revenue year to date: $120 million, up 0.5

Survey size: 2,538

SOLANO COUNTY

Occupancy: 74.7%, down 3.6%

Average daily rate: $110.34, up 3.2%

Revenue: $10.9 million, up 2.4%

Revenue year to date: $98 million, up 2.4%

Survey size: 4,290

Source: STR Inc.

See past reports on local lodging: nbbj.news/hoteldata

Hotel occupancy rates weakened in October throughout North Bay, according to figures released Wednesday by travel data services STR.

Sonoma, Marin and Solano counties saw average occupancy rates decline in October, compared with the same period in 2018. Meanwhile, Napa County eked out occupancy growth by less than 1%.

Last month, the North Bay was affected by multiple public safety power shut-offs and Sonoma County's Kincade Fire, which laid down smoke across the region and led to large evacuations.

Movement upward in the occupancy and average room rates in Napa County in October was in the less than 1% range for October, STR reported. After starting the year with negative declines year over year through April, the county hotel industry had seen occupancy rates rise — in August by 7.9%.

Despite the occupancy rate fluctuations, revenues have continued throughout the year to be positive. October, however, was the slowest increase — less than 1% — of the year so far. To date, the county hotel industry has registered $390.5 million in revenue, up 5.1%.

Sonoma County occupancy rates followed the trend experienced throughout 2019, according to the service. Through October, average occupancy rates in the county have dropped compared to their performance in 2018. Average daily room rates — at $200.7 — were up in October by 1.2% Revenues from hotels in the county dropped by 3% in October, compared to the same month last year, posting $31.7 million for the month. Year to date, the county’s hotel industry registered $281.2 million in revenue, also down 3%.

Across the North Bay, Marin had the worst performance in occupancy. Its occupancy rate was off by 8.3%, compared with October 2018. That was the largest drop in occupancy for the year thus far, the service reported.

Revenue for October was $12.7 million, down 8.2% from October 2018. Year to date, revenue at $120.7 million stayed in positive territory — but by just 0.5%

Inland toward Fairfield and Vacaville, the hotel industry in Solano County saw its largest decline in occupancy rate averages for the year in October, down 3.6% Revenues were at $10.9 million in October, up 2.4% but the weakest showing of the year. Revenues year to date were up 6.1% at $98 million.

North Bay hotel data

For October, compared with a year before.

NAPA COUNTY

Occupancy: 77%, up 0.2%

Average daily rate: $405.87, up 0.6%

Revenue: $49.1 million, up 0.3%

Revenue year to date: $390.5 million, up 5.1%

Survey size: 5,026

SONOMA COUNTY

Occupancy: 76.9%, down 4.7%

Average daily rate: $200.07, down 1.2%

Revenue: $31.7 million, down 3%

Revenue year to date: $281.2 million, down 3%

Survey size: 6,657

MARIN COUNTY

Occupancy: 76.6%, down 8.3%

Average daily rate: $211.61, down 0.1%

Revenue: $12.7 million, down 8.2%

Revenue year to date: $120 million, up 0.5

Survey size: 2,538

SOLANO COUNTY

Occupancy: 74.7%, down 3.6%

Average daily rate: $110.34, up 3.2%

Revenue: $10.9 million, up 2.4%

Revenue year to date: $98 million, up 2.4%

Survey size: 4,290

Source: STR Inc.

See past reports on local lodging: nbbj.news/hoteldata

Show Comment

Our Network

Santa Rosa Press Democrat
Sonoma Index-Tribune
Petaluma Argus Courier
Sonoma Magazine
Bite Club Eats
La Prensa Sonoma
Emerald Report
Spirited Magazine