Hotel occupancy rates rise in Napa and Sonoma counties in November

The sign for the Graton Resort & Casino's hotel casts a shadow near the main entrance, in Rohnert Park, on Wednesday, September 28, 2016. (Christopher Chung/ The Press Democrat)


November hotel occupancy increased for tourism-driven Napa and Sonoma counties but slipped in Marin and Solano counties, a new report says.

Average occupancy rates last month were 70.4 percent and 75.5 percent for Napa and Sonoma, respectively, according to a monthly report from hospitality data analysis firm STR. Rates declined 1.5 percent in Marin from November 2015 and by 2.9 percent in Solano.

Revenue last month was strong in Napa and Sonoma counties. Compared with the same month last year, Napa revenues rose 13.7 percent, while hotel revenues in Sonoma rose 15.7 percent.

But what did the average hotel room cost in 2010? According to the survey, in Napa County the average room rate in November of that year was $212.10 while in Sonoma, the going rate for a room was $94.14.