Years of negotiations are finally paying off. And quickly.
With just one airline providing service at this time last year, the Charles M. Schulz–Sonoma County Airport will soon have five.
Now the airport is trying to deftly shift from attracting carriers to making sure the small regional airport’s “quaint” terminal and surrounding facilities can service the new business.
“We’ve been in talks on and off with United for at least 10 years,” said Airport Manager Jon Stout. “And then all of sudden they [United and three other carriers] all said ‘yes.’ We didn’t expect them all to say ‘yes’ within a year,” Stout said.
Call it the domino effect.
“When Alaska was the only airlines [servicing the airport], quite a few other carriers were watching to see how good they were doing,” he said. “But Alaska is kind of a unique organization with the right kind of aircraft and markets, so other [airlines] weren’t sure. But then when Allegiant came, they were like, wait a minute, somebody else sees something here. And they started digging deeper. Then it kind of started to steamroll.”
In February, American began flying from Sonoma County to Phoenix. Starting in July, it will add a second daily flight to its Arizona hub.
United followed, disclosing plans to fly from Sonoma County to San Francisco in June, connecting travelers to and from Wine Country to national and international flights.
TEST FOR EAST COAST FLIGHTS
Sun Country is the latest airline to come on board. The Minneapolis/St. Paul–based airline is a smaller carrier that flies to tourist destinations, and specializes in charters.
“With normal airlines they want to know what the market is going to generate. Sun Country was the only airline that’s ever told me ‘stop. We don’t really care what your numbers are, we think there’s enough opportunity for Minnesota to Sonoma County. Let’s talk about that.’ It flipped the conversation. They’re looking at it mostly being filled with people from Minnesota that want to come and visit wine country,” Stout said.
Sun Country will serve Santa Rosa seasonally to start — August–December. If the market responds well, the carrier will try more service in the spring. If the spring season works, it would potentially look to offer service year-round, and from there, two or three flights per week. Daily service has not been mentioned, Stout said.
Another bonus, connection times from Minneapolis–St. Paul to Boston and New York are good, so there is opportunity to use the service going further east, which has always been a goal for the airport.
“It’s going to be an interesting test, which could help us get United to go to Denver. Somebody’s got to show there’s traffic that wants to go east,” Stout said.
THE NEED TO EXPAND
Now the question is, where to put everybody?
In summer 2016, on the heaviest days, there were 10 flights out of the airport. This summer there will be 15 flights on peak days.
From accommodating 339,000 passengers in 2016, the airport will be faced with a projected 450,000 passengers in 2017.
“The focus now has quickly shifted from attracting carriers to expanding the infrastructure and maintaining carriers,” he said.
Now, instead of meeting with airline executives to negotiate, he’ll be meeting with them to make sure the airlines are happy.