Antonio Rosales of Santa Rosa’s Exchange Bank wins Latino Business Leadership Award

Antonio Rosales of Exchange Bank


Antonio Rosales of Santa Rosa’s Exchange Bank has won one of this year’s North Bay Business Journal’s Latino Business Leadership Awards.

Tell us your story and that of your organization:

Grew up as a migrant worker. Attended Healdsburg High school and started working for Hewlett Packard in 1974 to 1996. Changed my profession to Mortgage agent in 1997 to date. Love the fact I can help my community in one of their valuable investments of their lives. Now working with Exchange bank, I consider myself very fortunate for the opportunity and working toward becoming a valuable asset.

Is there a major accomplishment in the past year or so that you would like to share?:

My greatest accomplishment is being a good father and example to my family in that if you put your mind to something, it can be accomplished. Education is very important to prepare and have more opportunities in their lives. Always think positive and have a good sense of humor. Always be respectful of everyone, willing to help and be a example to others.

What is the achievement you are most proud of?:

To be available as much as possible to my family, friends and work for my customers.

What is your biggest challenge today?:

Not be able to help more people in finding a home. The prices are so high the majority of our community cannot afford to buy.

Words that best describe you: Willing to help at all times if possible. I am very blessed to be very healthy for my family and all that may need my help.

As a successful professional, what were the biggest obstacles you faced and how did you overcome them?:

Growing up as a farm laborer and having to move constantly from ranch to ranch or house to house. The older siblings fell behind in learning and were afraid to speak English as to not to be made fun of in school. Both my parents always said that education would open more doors for us to have a better life. I always remember this and continue to better myself by being open to education. We are blessed in that my family has been successful in their lives though education and seeking out opportunities.

How do you think your profession will change in the next five years?:

I believe more advances in using the internet and relying less on paper document, will help our industry more efficient. Informing our customers in the best way possible, so they can understand all these changes as well. This way making the best decision for their lives and family.

Who was your most important mentor?:

I believe there have been a few mentors that have help and guided me to where I am now. My parents in always letting me know how important education and respecting all people will help all my life. Teachers, for educating me and giving me the opportunity to dream and always encouraged and help me to do my best. My coworkers, who I have learned so much though their patience and guidance.

Tell us about your community involvement:

Have been involved with soccer and tennis for over 30 years. From kids 3 years up to adults over 50 years of age. Have been very fortunate to have worked with Boys and Girls club in our community as a program coordinator. Working with children from K thru middle school. I hope I was able to be a mentor and example that all of them have opportunities to have a better life though education and being a good respectful person.

What advice would you give to a young person today?:

To be positive and help each other as much as possible. You never know what can happen and be grateful every day we are given.

Stress relievers: Spending time with my family doing things together. Such as doing sports together, visiting with friends and family. Taking a vacation and good massage always helps.