As the structural steel goes up for the second 48,100-square-foot building at the 380,000-square-foot Billa Landing industrial project in north Santa Rosa, it is set to be called home this fall by a growing supplier of bottles and other packaging for the North Coast’s fine adult beverages and olive oils.

All American Containers of the Pacific Coast Inc., whose wine, food and spirits division is currently based in 37,000 square feet in Windsor, in June signed a lease for that building, located at 3300 N. Laughlin Road in Westwind Business Park just east of Charles M. Schulz–Sonoma County Airport.

“The move reinforces Veritiv’s and AAC’s strong commitment to this market area as our business continues to grow in the North Bay,” said John Torrey, regional branch manager for All American Containers, in an email. “The Santa Rosa facility will mainly support our wine, spirits and food business, which creates our base of business in this area.”

All American Containers was a family-run business out of Miami for nearly four decades until its acquisition by publicly traded Veritiv Corporation (NYSE: VRTV) in August 2017. All American Containers is a distributor of rigid packaging, such as plastic, glass and metal bottles, caps, other closures and plastic pouches. The company added rigid packaging to Veritiv’s product lineup.

In 2010, All American Containers made a push to the Pacific Coast. From one location and two employees, the company expanded to three locations and $20 million in sales by 2014. The North Coast operations added repack services for wine bottles and acquired more trucks for deliveries in Sonoma, Mendocino, Lake and Napa counties.

As of June 30, 2017, just before the $169.8 million acquisition, All American Containers had trailing 12-month revenues of $225 million, employed 260 employees and operated more than 1 million square feet of warehouses in Miami and Tampa, Florida; Atlanta; Somerset, New Jersey; Pittsburgh; Chicago; Houston; Kalama, Washington; Catano, Puerto Rico; and California locales of Simi Valley, Windsor, Santa Rosa and San Leandro. The warehouses are set up for same-day pick-up, will-call items and custom-printed, customer-owned inventory. The facilities ship out numerous full trucks per day.

Veritiv had net sales of $8.36 billion in the 2017 calendar year, up 0.5 percent from 2016, it reported. Packaging net sales were up 10.6 percent for the year, reaching $3.16 billion. Print industry net sales were $2.8 billion, down 8.3 percent. Facility solutions segment net sales were up 3.0 percent to $1.31 billion. Publishing segment net sales were down 7.3 percent to $958 million.

Veritiv’s net loss for the year was $13.3 million, and its pro-forma earnings were $176.4 million, down 8.2 percent.

But total core revenues for Veritiv were up 16.7 percent for its fourth quarter, with 7.5 percentage points of that from the All American Containers acquisition, Veritiv said.

A Fortune 500 company, Veritiv is a North American business-to-business distributor of packaging, facility solutions, print and publishing products and services. It also provides logistics and supply-chain management. The company has approximately 170 operating distribution centers throughout the U.S., Canada and Mexico and employs approximately 8,900.

The acquisition pushed Veritiv into higher-growth, higher-margin segments of packaging, the company said at the time. The niche All American Containers has carved in Sonoma County is to serve the wine, beer and cider businesses with bottles, boxes, labels and closures. The company also has a food-products division aimed at higher-value items such as olive oils. Also added focuses for the business were spirits and gourmet local food.

All American Containers’s building at Billa Landing is one of twin 48,100-square-foot structures under construction there. The southernmost one has its building shell completed. Negotiations are progressing with interested tenants, but a lease hasn’t been signed yet, according to Danny Jones, a Keegan & Coppin Co. Inc./Oncor International partner who is listing the project with Dave Peterson, also a partner.

“(All American Containers) is scheduled to move in on or before the 14th of November,” Jones said.

In addition to being 30 percent larger than its Windsor building, the company’s new building will be set up for more-efficient operations, Torrey said.

Billa Enterprises in 2016 purchased the 22 acres for the Billa Landing project along Copperhill Parkway between Westwind and North Laughlin boulevards from Brondi Development, which has been rolling out buildings in Westwind Business Park for the past two decades. At the helm of Billa is Ajaib Bhadare, a board member of Santa Rosa’s Poppy Bank and a founder of Cerent Corp., a telecommunications equipment company that made a big splash for a quick-lived Petaluma-centered cluster called Telecom Valley.

A third building with 70,000 square feet passed design review with the county of Sonoma earlier this year. Targeted completion is late summer 2019.

Another 70,000-square-foot building is set to start next year, with a 144,000 square footer behind that. The goal is to have one or two buildings under construction at any given time, Peterson said.

“We’re pretty confident in the market,” he said. “There has been some interest from wineries and traditional warehouse users and some cannabis users, but we’re working with winery and industrial users before we get into that.”

Another large industrial project under construction in Sonoma County a 250,000-square-foot warehouse called Victory Station, near Sonoma. The space is still available, according to listing agent Steven Leonard of Cushman & Wakefield.

Contact Jeff Quackenbush at jquackenbush@busjrnl.com or 707-521-4256.