Hotel occupancy rates generally declined in September in Napa, Sonoma, Marin and Solano counties, with Napa recording the largest dip, the travel data firm STR reported Friday.
Napa County’s occupancy rates saw the biggest decline since July at 5.4 percent. That’s second only to the 5.6 percent decline in July as the largest dip this year. Rates have dropped more than increased throughout 2018, compared to rates in 2017.
At $48.4 million, revenues for the month were down less than 1 percent over September 2017. Revenues for the year to date were $324.4 million – up 2.6 percent.
Fellow wine country tourism hub Sonoma County has been more up than down this year in its occupancy rates compared to 2017. After a strong numbers for the first part of the year – a carryover from the boost in occupancy after devastating wildfires – September continued a trend of declining occupancy which began in July. September's drop of 2 percent was the largest so far this year.
While revenue for the month of September was off, it was by less than a percentage point. And for the year, at $256.6 million, the county hotel revenue is running 10.6 percent ahead of last year — the strongest of the four counties surveyed.
In Marin, occupancy rates declined by 1.2 percent over September, 2017. In fact, rates have declined in Marin County for 7 of the 9 months in 2018, the data shows. At $103.2 million, year to date revenue is 3.7 percent ahead of the same period in 2017.
For Solano County, a three-month streak of rising occupancy rates compared to the previous year ended in September with a 2.9 percent decline. Monthly revenues –which also have been in positive territory since March — also declined. For September the decline was 2.4 percent, though year to date at $83.1 million, revenues were still 3.2 percent ahead of the same period in 2017.
North Bay hotel data
For September, compared with a year before.
• Occupancy: 78.7%, down 5.4%
• Average daily rate: $405.99, up 2%
• Revenue: $48.4 million, down 0.5%
• Year-to-date revenue: up 2.6%
• Survey size: 5,048 rooms
• Occupancy: 83.3%, down 2%
• Average daily rate: $209.37, up 3.5%
• Revenue: $33.9 million, -0.9%
• Year-to-date revenue: up 10.6%
• Survey size: 6,498 rooms
• Occupancy: 85.2%, down 1.2%
• Average daily rate: $224.89, up 8.9%
• Revenue: $14.5 million, up 7.7%
• Year-to-date revenue: up 3.7%
• Survey size: 2,536 rooms
• Occupancy: 74.7%, down 2.9%
• Average daily rate: $104.22, up 3.5%
• Revenue: $9.9 million, down 2.48%
• Year-to-date revenue: up 3.2%
• Survey size: 4,271 rooms
See more area hotel data here.