Professional background: ABM Industries, Inc., 1989-2001 Optima Building and Landscaping Services 2001 to Present
Education: Analy HS
Tell us your story and that of your organization: Optima Building Services Incorporated mission has been to deliver a local and customizable approach to delivering maintenance services in the Sonoma County community. With 12 years of prior experience, I founded Optima Building Services in 2000 and developed a reputation for providing cleaner and safer work environments for 18 years in Sonoma County and expanding into the greater bay area.
In the beginning Optima focused on the balance of utilizing resources; whether it was leveraging technology or employee incentives, we found creative solutions to provide customers with value by improving quality and cost-effectiveness.
Over the years the vision grew and expanded to over 80 employees, a geographical footprint that spans the Northern Bay Area, and many additions to the wide variety of services Optima performs, for example: landscaping, tree services, large event and concert support, move outs and hauling.
Environmental concerns and new technology have taken commercial cleaning to a whole new level. That’s why we start by understanding our customer’s challenges and then leverage our deep expertise to provide with customized facility solutions. We understand that happy employees result in satisfied clients.
Is there a major accomplishment in the past year or so that you would like to share?
My son Byron obtained his master’s degree from Point Loma University.
What is the achievement you are most proud of?
What is your biggest challenge today?
Gainable living wages and affordable housing for employees.
As a successful professional, what were the biggest obstacles you faced and how did you overcome them?
The political side of business was difficult to understand at an early stage, being patient…sometimes you have to go through the worst to get to the best. The inclusion of diversity took some time to be embraced in the business landscape.
How do you think your profession will change in the next five years?
As technology continues to rapidly change or environment it will inevitably change our services as well. Facility maintenance services are forecasted to double in the next five years; keeping up to date with the latest technology for communication, organization and efficiency will be vital to stay competitive and successful in our profession.
Who was your most important mentor?
I had too many to name all but my oldest brother passed down to me his college books, type writer, clothes, car, work ethic and pulled my ears when I got out of line. He always pushed me to read and write both Spanish and English correctly.
Tell us about your community involvement: Founder Atletico Santa Rosa Soccer Club, over 450 youth playing the world’s best sport… Current alumni at Harvard University, CAL, Charleston WV, Hamilton NY and Mexican National Team. Volunteer at Sonoma Teen Center, SRJC, St. Rose School.
What advice would you give to a young person today?
Life is hard, get used to it….give up the cellphone for outdoor activities, chose a career that you care about. Stick to your values and morals.
Words that best describe you: Humble, driven, hard worker, disciplined, I have a great passion to help the people of my community and will continue to look for opportunities to make contribution.
Optima Building Services Inc.
210 Mountain view Ave, Santa Rosa