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June 28, 2019 - Some North Bay wine and hospitality marketers are being bombarded with messages from "influencers," requesting a free wine tasting or hotel stays in exchange for a post. Here's how you can decide whether it's worth it then increase effectiveness.
May 13, 2019 - These annual honors for notable San Francisco North Bay young professionals always draw a large crowd, and this year's gala was no different. See who were among friends, family and colleagues cheering on these remarkable people.
May 10, 2019 - Hospitality and winery marketers can ensure the media want to write about their brands is by regularly updating their websites and having a robust trade and media section there, writes columnist Shana Bull. Here are six tips for making that work well.
March 27, 2019 - While the internet has a lot of misinformation, it can also benefit your business. Customers are more likely to turn to reviews from other diners than from professional critics. Here's how to spend time wisely in focusing your online marketing efforts.
February 27, 2019 - "If you were working in the hospitality industry, you wouldn’t want to ignore a customer who walked in, and the same applies to social media," writes columnist and consultant Shana Bull.
December 19, 2018 - "Having your brand present on social media has become a necessity in today's digital era, but it's not necessary to use it at the cost of your sanity," writes columnist Shana Bull.
October 19, 2018 - As we hit the one-year anniversary of the devastating San Francisco North Bay wildfires, Shana Bull offers tips for businesses on social media marketing during a crisis.
April 25, 2017 - Read profiles of the 11th annual Forty Under 40 award-winners, representing some of the leaders in a variety of North Bay industries.
April 25, 2017 - Shana Bull of Digital Marketing + Social Relations wins an 11th annual Forty Under 40 award from North Bay Business Journal.
March 20, 2017 - Take a look at this year’s Forty Under 40, North Bay Business Journal’s collection of remarkable local professionals younger than 40.