Some North Bay wine and hospitality marketers are being bombarded with messages from "influencers," requesting a free wine tasting or hotel stays in exchange for a post. Here's how you can decide whether it's worth it then increase effectiveness.
Hospitality and winery marketers can ensure the media want to write about their brands is by regularly updating their websites and having a robust trade and media section there, writes columnist Shana Bull. Here are six tips for making that work well.
While the internet has a lot of misinformation, it can also benefit your business. Customers are more likely to turn to reviews from other diners than from professional critics. Here's how to spend time wisely in focusing your online marketing efforts.
"Having your brand present on social media has become a necessity in today's digital era, but it's not necessary to use it at the cost of your sanity," writes columnist Shana Bull.
As we hit the one-year anniversary of the devastating San Francisco North Bay wildfires, Shana Bull offers tips for businesses on social media marketing during a crisis.
