Special Coverage: Digital Marketing

Digital Marketing: 7-fold path to success with brand influencers

Some North Bay wine and hospitality marketers are being bombarded with messages from "influencers," requesting a free wine tasting or hotel stays in exchange for a post. Here's how you can decide whether it's worth it then increase effectiveness.

Digital Marketing: 6 keys to getting more media coverage of your brand

Hospitality and winery marketers can ensure the media want to write about their brands is by regularly updating their websites and having a robust trade and media section there, writes columnist Shana Bull. Here are six tips for making that work well.

13 ways to protect your business when everyone's a critic online

While the internet has a lot of misinformation, it can also benefit your business. Customers are more likely to turn to reviews from other diners than from professional critics. Here's how to spend time wisely in focusing your online marketing efforts.

Digital Marketing: 8 ways to keep social media marketing from gobbling you up

"Having your brand present on social media has become a necessity in today's digital era, but it's not necessary to use it at the cost of your sanity," writes columnist Shana Bull.

Digital Marketing: 5-step social media action plan for your business during a crisis

As we hit the one-year anniversary of the devastating San Francisco North Bay wildfires, Shana Bull offers tips for businesses on social media marketing during a crisis.

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